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Kerajaan umum Bantuan Khas Aidilfitri RM500 kepada penjawat awam, RM250 buat pesara

Pesara polis didenda RM6,500 tembak kucing, lepas tembakan di tempat awam. Jirat dijarah kerana laporan tidak diambil tindakan, dakwa ADUN Dudong
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Kerajaan umum Bantuan Khas Aidilfitri RM500 kepada penjawat awam, RM250 buat pesara

Pembayaran bagi bantuan khas ini akan dibuat pada 25 April 2022.

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Pesara polis didenda RM6,500 tembak kucing, lepas tembakan di tempat awam

Tentera Israel tahan Gabenor Baitulmaqdis


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Petrodollar Warfare: Oil, Russia and the Future of the Dollar

We note a monumental shift gaining significant momentum from the unipolar world with artificially imposed dominance of western currencies."

Dr Rais Hussin and Dr Margarita Peredaryenko

Part of the research team at EMIR Research, an independent think tank focused on strategic policy recommendations based on rigorous research.

Krisis Rusia-Ukraine: Apa punca sebenar dan perkembangan terkini
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Consider This / Consider This: Sri Lanka: Debt Crisis, Political Chaos

As Sri Lanka's economic crisis, public discontent & political turmoil continue to spiral out of control, what can pull it back from the brink? Tonight on #ConsiderThis we speak to our guests about Sri Lanka's options to stem the worsening crises.

Melisa and Sharaad speak to various experts and stakeholders to understand their perspectives – so you can consider all sides of the news.

Video Pilihan Untuk Anda

[INFOGRAFIK] Bantuan Khas Kewangan Hari Raya Aidilfitri 2022

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Agenda AWANI: Laporan IPCC | Langkah baharu selamatkan bumi

Pendidikan | Astro Kasih laksana Walk for Education pada 28 Mei

Fasa Peralihan Endemik: Rentas Jambatan Endemik
Fasa Peralihan Endemik: Rentas Jambatan Endemik

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Nikmati WiFi Kencang dengan promosi terhebat Astro Fibre!

Peristiwa 3 Ramadan

Hari ini 1,093 tahun Hijrah yang lalu, Al-Hakam II naik takhta sebagai Khalifah Cordoba.

Jendela Ramadan Al-Mubarak
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(Controversial) The day marketing dies. 

OptinMonster.com

Gary Vaynerchuk posted this on Facebook last week:

"No amount of marketing is going to sell a bad product."

I beg to differ. 

A lot of bad products have huge success because of their marketing. 

One weird example comes from Gary Ross Dahl, a creative director and advertising agency owner from the U.S.

Gary died in 2015, at the age of 78… but before his journey around the Sun ended, he managed to become a millionaire by selling "pet rocks".

They were marketed as live pets, and sold in custom cardboard boxes with "breathing holes".

Here's a photo with the original 1975 'Pet Rock' box (and the training manual that came along with it).
 


How many rocks did Gary Dahl sell?

Over 1 million, at $4 each!

$4M in 1975 is the equivalent of $21M in 2022. 

And while this is just one of many examples, it clearly shows that marketing can sell a bad product.

That being said, I don't recommend doing this. 

In fact, creating a great product should be your number one priority!

However, that's not what most businesses struggle with. A lot of great products never see the light of day.

Because marketing is vital.

Unfortunately, most people don't approach marketing the right way. If their 'marketing' would take shape in the real world, it would be a cold lifeless creature. 

A diluted representation of what true marketing should be. 

The day you stop caring about the people you interact with…

When strategies and tactics are more important than building relationships…


That's when marketing dies. 

Because marketing is about people. It's about creating value for a specific segment of the market.

If value is not created, nothing else matters.

You could say Gary Dahl and his "Pet Rocks" fad didn't use value-based marketing. 

But that's not true.

Entertainment is one of the most valuable things in the world.

That's why so many actors, athletes and singers are able to build entire fortunes. 

And Dahl's campaign was definitely entertaining. 

The rock itself didn't have any value, but the fact that it was advertised as a pet, and it came along with "The Care and Training of Your Pet Rock" manual, made it special.

It was hilarious, new, and bizarre. 

And it offered plenty of entertainment for its $4 price mark.

In Dahl's words, it was the type of pet that "You don't have to feed, take for walks—and you can leave it for months and it's fine when you get back."

It was also one of those products that people could identify with. A "Pet Rock" owner is someone who's futuristic, bold, and confident. 

It's an identity validation tool if you will. 

And this is extremely important in marketing. If your product validates your ideal customer's identity, you'll sell it a lot faster and easier! 

So how is this story going to help you?

Well, it will hopefully change your perspective of marketing.

And it will help you understand that value can take different forms, depending on what you're trying to sell.

Think out of the box, but always start with this question – "How is this valuable to my audience?"

If you can answer that, you'll be successful. 




Do you like this type of story-email?

I'd love to know your thoughts on this. 

As always, if you have any questions, reply and I'll get back to you.

Talk again soon,

Angie
General Manager
OptinMonster

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Digital Marketing: Apa itu? Pentingkah Penggunaannya?

Mengenal apa itu digital marketing dan pentingnya penggunaan strategi ini dalam era digital ketika semua orang terhubung ke internet.  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌   ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ 

Hai, alluser,

Sebelum penggunaan internet yang masif, mungkin tidak pernah terpikirkan bahwa digital marketing menjadi salah satu strategi marketing paling efektif saat ini. 

Namun, apa itu sebenarnya digital marketing? Bagaimana awal dari digital marketing? Seperti apa sejarahnya? Simak pembahasannya secara tuntas di sini.

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Digital marketing merupakan suatu strategi yang harus di terapkan pada era digital ini. Bagaimana cara memulainya?
Bangun brand awareness dengan rekomendasi 5 channel digital marketing ini.
Cari tahu strategi marketing yang cocok untuk bisnis Anda sekarang. Baca selengkapnya di sini.

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