Learn what customer effort is, how to measure it, and how it can help your business increase loyalty for the long run.

This newsletter was hand-curated while listening to Shake It Off by Taylor Swift. Service Blog July 11, 2022 Hi there,   Catch up on your prescribed dosage of customer service with this week's latest and greatest content on the Service Blog.    Enjoy, Alana Chinn HubSpot Service Blog 7 Tips to Reduce Customer Effort and Increase Customer Loyalty   Many businesses fight fiercely for customer loyalty. And for good reason – it's a cost-efficient and lucrative business strategy, considering it's six to seven times more expensive to acquire a new customer than it is to retain an existing one. But gaining a customer's long-term loyalty isn't always easy. Customers could be swayed away from your brand by competitive pricing, better product features, or even a more frictionless customer service experience. Fortunately, there's a component of customer loyalty that's often overlooked: Customer effort. Here, let's dive into what customer effort is, and how it can help your business increase loyalty for the long run. Read More Scrum Product Owner: Role & Responsibilities, Explained   Building a new product or feature isn't an easy task, and having it succeed in a marketplace is even more of a challenge. Enter: the Scrum product owner. Good products fulfill the needs of the consumer, right? So it's important to dedicate an employee to represent the voice of your customer. Hiring a Scrum product owner is a great way to create this focus on solving for the customer during the product development process. In this post, we'll discuss what a Scrum product owner is and how you can leverage this person on your product team. Read More What Is Customer Service? The Ultimate Guide   Customer service. For you, those words might refer to the name of your team or department. The words might remind customers of hours wasted waiting on hold, repeating information to representatives, and not getting their problems resolved. The state of current customer service is important because, as it turns out, helping your customers succeed helps your company, too. And happy customers will always grow your business faster than sales and marketing by telling friends, family, and referring people to your business. If you're wondering what good customer service looks like, fear not. In this post, we'll cover customer service 101. Read More How to Run a Call Center in 2022   Customer service has changed. Technologies and other conveniences have elevated customer and employee expectations, and service centers like call centers are expected to follow the tide. In this guide, we'll walk you through how to build and run a call center that has the tools to support a successful business and your customers. Read More 23 Excellent Customer Satisfaction Survey Examples [+ Templates]   Your product or service revolves around your customers and their experience. When they use your products, though, how do you know if they're satisfied with them? Or if they're dissatisfied? And, how do you decide to work on a new feature if you don't know whether the customer needs it or not? This is where customer satisfaction surveys come in, as their results let you know exactly how your customers are feeling — how satisfied they are. Read More Ask a Customer Service Expert!   Every week, we ask HubSpot's support team to answer questions about customer service. Have something you want to ask? Submit it below! What are de-escalation techniques?   "De-escalation is a process by which you calm the situation before it gets worse. This can be done through a variety of techniques involving breathing, active listening, asking questions, being compassionate, and the use of body language." Ask a Question Caroline Forsey   Sr. Marketing Manager, HubSpot HubSpot, 25 1st St., Cambridge, MA 02141, USA, 888-482-7768 Unsubscribe Manage preferences Update language | Cambiar el idioma | Changer la langue | Sprache ändern | Altere o idioma | 受信言語を更新する