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- And, how digital identity is changing online marketing and business
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17 Topics That Result in Rejected Ads on Facebook and Instagram
When you first publish a Facebook ad or an Instagram ad, it immediately goes into Meta's review queue. In most cases, this is an automated ad review process that's complete within 24 hours. But occasionally—such as during the busy holiday advertising season—it can take longer.
If Meta's initial review detects an issue, your ad will display a Rejected status. You can sort by rejected ads in Ads Manager but it's often easier to find and resolve issues from Meta's Account Quality dashboard, which you can access via Business Suite.
On your Account Quality dashboard, look for the Ad Accounts section. This tab displays ad account status and highlights any rejected ads. Select any ad account to see more details or address an issue.
Here, you can see policy violation details and even sort by issues. For example, your rejected ad might contain prohibited content such as a Grammar and Profanity violation. From here, you can take a look at the ad and identify the issue. If you don't believe the ad violates Meta's advertising policies, you can click to send another ad review request
If you understand how your ad copy violates Meta's policies, you can either edit the existing rejected Facebook ad or duplicate it and resolve the issues using the tips below. When you publish the edited or new ad, it will automatically go back into Meta's ad review queue.
If your ad passes Meta's review process, it might continue running without any further issues. But if it includes any of the prohibited words detailed below, it could get rejected later. Meta spot-checks ads periodically for various reasons, including negative feedback, and this spot check could result in rejected Facebook ads.
To avoid lengthy review processes or delayed campaign launches when you're creating ads, it's best to make sure follow Meta's policies from the very beginning. That way, you can help your campaign run smoothly, avoid an unnecessary negative impact on your ads, and create the best possible experience for your target audience.
One common theme ties together many of the words and phrases that Meta prohibits in ads: they relate to personal attributes. Meta disallows personal attributes in ad copy, as they can come across as invasive or make users feel targeted.
Yet not all of Meta's prohibited words and phrases relate to personal attributes. Others pertain to social and political issues, sensational content, and third-party brands.
For a close look at 17 troublesome terms and alternatives to use instead, read the full article.
And here is more great content for you:
Michael Stelzner, Founder and CEO
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