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We also cover adding a 2nd collection to your NFT project, plus valuable Facebook news and updates for marketers.
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Creating Quality Videos With Smartphones
There are four main factors of your smartphone camera you need to consider: resolution, frame speed, lenses, and lighting.
1. Resolution. Most smartphones can now shoot in at least 1080HD, and even 4K. But the clue is in the name: 4K will take up 4 times the storage space compared to HD video. When you're just starting out, you're short on storage, or you don't plan to view the clip except on mobile, stick with HD! You only need to use 4K if you want to crop the video or show it on a larger screen.
2. Frame speed. You can adjust the frame speed on your smartphone camera to change the film quality or work with slow motion. The closest video quality to natural vision is 24 frames per second (fps) so you can usually just shoot in 24 or even 30fps. iPhones also offer a super slow motion setting so you can film at 120fps and slow the footage down even more. And if you want to hedge your bets, with the option to show the video at normal speed in slow motion, it's safest to film at 30fps.
3. Lenses. Flip your smartphone over and look at how many lenses it has on the back. For example, the iPhone 14 Pro has three lenses: standard (for normal filming), ultra-wide (for a wider field of view), and telephoto (for zooming in). That's the gold standard. Anything from an iPhone 11 upwards will have both standard and ultra-wide lenses and many Android models offer these features, too. You can switch between lenses by adjusting your camera settings or simply by zooming in or out before you start filming. The only lens you should never use is the "selfie" lens on the front of your camera—it's always lower quality than the standard lens. Instead, for selfie videos, flip your phone around and film yourself with the standard lens.
4. Lighting. The biggest weakness of smartphone cameras is their lighting. They struggle in low light, which can include simply being indoors. You can spot videos with poor lighting by the grainy, murky quality. So you'll have to give your camera a boost by setting up the right lighting. Use natural light whenever possible but don't shine it directly at the camera. Stand near a window, or experiment with the right location outdoors. If you can't manage that, it's worth investing in a cheap studio light so you can brighten up your videos.
To learn 5 tips for recording professional-looking video on a smartphone and 3 equipment mistakes to avoid, click below:
Here is some more great content you won't want to miss:
Expanding NFT Projects: Women and Weapons
Wondering how to get more people involved in your NFT community? Have you considered adding another collection to your NFT project? Discover how to launch a second NFT project into an existing community.
Discover the Latest Facebook Changes, Updates, and More
Tune into the Social Media Marketing Talk Show podcast for current news that matters to marketers.
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