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This newsletter is brought to you by the 10th annual Social Media Marketing World.
In this edition:
We're also covering how Web3 is changing how writers are paid, plus bringing you YouTube news and updates.
But first, a word from our sponsors:
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Instagram DM Automation Strategy: A Model for More Leads and Sales
Back in the 1990s, Seth Godin pioneered the idea of "permission marketing". It's a simple concept: people respond better to marketing that is "anticipated, personal, and relevant". That means they've opted in to receiving messages which are actually meaningful to them.
Social media DMs are the best technology we have for permission marketing right now. They fulfill all the criteria. Consumers opt in to your messages by contacting you; they get personal attention and customer service; and they can receive product recommendations based on their specific responses.
Those are the benefits for consumers. There are plenty of benefits for marketers, too.
Social media automation gives you the power to have personalized conversations at scale, without having to put in hours of effort to contact each person manually. You can qualify leads, target potential customers with specific recommendations, and even use automated responses to take some of the pressure off your other customer service channels.
What's more, automated DMs are an organic, free feature on Facebook and Instagram. (At least for now!) This means that you can monetize your social media followers at a much, much higher rate than used to be possible.
Some social marketers are skeptical of DM automation. They think that consumers want to talk to a "real person".
But in fact, experience shows that customers are more interested in convenience. They don't mind whether they speak to a bot or a human, so long as they can find the products they need or solve their customer service issue. Bots don't forget to answer messages, make typos, or have bad days. They always, instantly, send the response that they're programmed to send.
Still not convinced? DM chatbots on Instagram and Facebook can help you make sales from at least eight different sources of leads… instead of the simple link-in-bio strategy that you're probably used to. In the next few sections, we'll look at the strategy behind automated DMs for marketing, and how you can get set up.
To learn how to set up automated Instagram DMs for customers, click below:
Here is some more great content you won't want to miss:
Web3 and Writing: How Mirror Is Changing Publishing
Looking for a new way to monetize your written content? Wondering what revenue models Web3 makes possible for writers? Discover how Mirror.xyz is changing the world of publishing.
Discover the Latest YouTube Changes, Updates, and More
Tune into the Social Media Marketing Talk Show podcast for current news that matters to marketers.
Michael Stelzner, Founder and CEO
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