Today's Guide to the Marketing Jungle from Social Media Examiner...

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In today's edition:

🎓 Today's Tip of the Day is for LinkedIn
🪡 Content marketing for product launches
⚖️ Making business decisions with AI
📩 Don't underestimate this email sequence

Instagram tests location-sharing
YouTube tests new content discovery features
Meta updates Campaign Optimization
🗞️ Additional industry news from LinkedIn, Threads, Snapchat, and more

Are you looking for a new way to reach and nurture specific audiences on LinkedIn?

Marketers know that people buy from people they know, like, and trust. But how do you get the right people in front of the right prospects?

Use ads to promote posts from a personal profile.

A New Way to Leverage Your Thought Leaders

When you amplify content from prominent people in your company instead of company page posts, you can target those ads to reach audiences built on different customer personas.

The result is that you jump-start a personal connection instead of pushing a faceless brand.

Today's advice is provided with insights from Anthony Blatner, a featured guest on the Social Media Marketing Podcast.

Did You Already Get Your Ticket, Alluser?

If you haven't secured your ticket to Social Media Marketing World then you're missing out.

The conference is the best place to discover the latest strategies, overcome your biggest struggles, and make new lifelong friends. You can even lock in your marketing strategy while you are onsite in San Diego. Plus, you may just meet your next client, business partner, or employee.

What are you waiting for? Right now there is a big sale going on. You can get your All-Access ticket for under $1,000.

I'm ready to get my ticket and save.

A 4-Phase Content Marketing Plan

Are you planning to release a new product, course, or book? Looking for a proven content marketing strategy to drive pre-sales and generate buzz?

By applying these tactics and adapting them to your own product or service, you can create an effective multi-phase launch over five months. The following timeline reflects a February launch, so you'll need to adjust it to align with your chosen launch date.

To promote each phase, use social media and email to reach previous customers and target cold audiences.

Phase 1: October

Begin your pre-release launch with a no-cost masterclass designed to attract an audience interested in experiencing the outcome of your new product. Don't skimp on the content here. Teach something valuable during the event so that viewers are primed to pre-order when you transition into a sales pitch at your close.

You should also offer a no-cost bonus, such as a digital course, an eBook, or other resource, to any attendee who pre-orders your product.

Pro Tip: Be sure to collect email addresses from registrants so you can follow up with a strong email campaign after the webinar ends to maximize your sales.

Phase 2: November and December

In the second phase, leverage the power of exclusive offers and limited-time bonuses by scheduling a live virtual event that will take place after your product's initial release.

Make sure anyone who previously pre-ordered receives access to the virtual event. Prompt more pre-orders by offering limited-time availability of perks such as a downloadable action book or a Q&A session.

Pro Tip: This is a good time to leverage the participation of well-known influencers who use your product.

Phase 3: January

Now it's time to repackage and repeat the masterclass you ran in Phase 1.

Review its performance to spot any glaring areas that need improvement. Then, update the marketing copy to align with New Year's goals and resolutions. When you're ready, run the masterclass over two days.

Pro Tip: This time, spend significant time addressing objections and answering questions from your viewers in real time.

Phase 4: February

Early in January, interview influencers who have used your product. Package each interview into a 30-minute conversation and upload them to a member-only site that can only be accessed by people who pre-order your product before the launch.

Run a campaign promoting the interviews as a limited-time bonus for pre-ordering the book, and schedule the release of these interviews for the day your product launches in February.

Pro Tip: Ask your featured guests to promote the bonus to their own audiences before the product release.

Today's advice is based on insights from Amy Porterfield, a featured guest on the Social Media Marketing Podcast.

3 Ways to Use AI to Build Your Business

Are you building a business? Wish you had a reliable partner to help you with strategic decision-making?

AI can help fill your knowledge gaps quickly, bringing you to a 70 or 80% knowledge level 10 times faster than relying on yourself. This can be particularly valuable if you are venturing into new business areas or trying to solve unfamiliar problems.

While incorporating AI into your business operations might seem daunting, don't overthink it! This simple yet effective approach makes it easy:

Set aside an hour to experiment with AI tools like ChatGPT or Claude.
Approach the AI assistant as if you're talking to an expert with unlimited knowledge. Simply ask it about your specific business problems and roadblocks.
Engage in a conversation to find solutions.

For example, if you're struggling with email marketing, you might ask the AI:

  I send weekly emails about [insert details]. Here are three examples  [insert examples]. How do I create an effective email sequence for new subscribers? What information do you need from me?

The AI can then provide you with a step-by-step guide, suggest best practices, and even help you brainstorm email content ideas.

Use AI to Improve Client Pitches

One of the most valuable ways to use AI is to gain new perspectives and identify potential issues you might have overlooked. To help you create more persuasive and empathetic business communications, ask AI to consider the benefits for the other party in a business deal.

  Based on the following information about our product/service [insert details] and what we know about the potential client [insert client details], please generate a list of 10 key benefits for the client. For each benefit, provide a brief explanation and a sample phrase that could be used in an email or offer to highlight this benefit.

Use AI for Contract Review

If you're facing complex choices, Claude or ChatGPT can help you consider various perspectives and potential outcomes you might otherwise overlook.

First, provide the AI with a contract or business proposal. Next, ask it to show you different scenarios, including best and worst-case outcomes, financial models, and risk assessments.

For example, if you are considering giving someone a profit share and the profit is high, but costs will also be high, you can ask ChatGPT to read the contract draft and give you a financial model to forecast the payout.

Or you can ask your AI to review a contract and show you three different scenarios with risks you need to know about.

Use AI to Inform Decision-Making

Finally, you can use AI's objective analysis to make more informed decisions. For example, if you have to consider proposals independently, you can use AI to balance logical analysis with emotional considerations.

  I must decide between [insert decision details]. I want to choose the option that leads to the best long-term outcomes for myself. Ask me questions to learn about the facts and my emotional state. Run multiple outcome models to help me decide.

Today's advice is provided with insights from Ole Lehmann, a featured guest on the AI Explored podcast.

Social Media Marketing World Comes to You!

Attending Social Media Marketing World in person is the best way to experience the conference. But sometimes travel just isn't an option.

With a Virtual ticket you can stream all of the keynotes and sessions live. Plus, you'll get access to the recordings of every keynote, session, and workshop.

"My eyes are sore as I have watched way too many sessions today! All awesome stuff. It's like Netflix… just one more," said Julia Doherty.

Isn't it time you experienced the life-changing content from Social Media Marketing World?

I'm ready to attend virtually!

How to Create an Effective Email Welcome Sequence: Part 1 of 2

Did you know welcome emails have the highest engagement rates of any email marketing flow? Or that most conversions happen within the first 48 hours of a new subscriber joining your list?

By following this outline, you will have the first four messages in a welcome sequence designed to deploy over seven days. Check Monday for part 2!

Day 1: The Executive Assistant Email

The first email should come from the CEO's executive assistant, not the CEO. This creates a pattern interrupt and feels more realistic. Keep it short (under 55 words) and ask if the subscriber has any questions about your core offer. The goal is to generate a reply, which helps with future email deliverability.

Subject: Thank you

Body: "Hi [First Name], This is [Assistant Name], [CEO Name]'s executive assistant. I just saw that you joined our email list. Did you have any questions about [core offer]? It's our main priority to grow this. Hit reply and let me know what questions you have about it."

Day 2: The CEO's Expectations Email

Send this email from the CEO at the end of the second day (around 4:45 PM). The goal is to set expectations for future emails, even if you plan to send them less frequently than stated. This helps prevent unsubscribes during future campaigns.

Subject: Just leaving the office...

Body: "Hey [First Name], This is [CEO Name] at [Company]. I was just leaving the office, but I saw that you joined our email list, so I wanted to stop by and say hi. Here's what you can expect from us:

We are a high-volume email sender. Expect an email every single day from us.
[Other expectations...]"

Day 3: Connect on Social Media

This message encourages subscribers to connect with you on a social media platform where they're active. Choose one platform your audience checks at least twice a month with direct messaging capabilities. This allows you to maintain contact even if they unsubscribe from emails.

A "fake reply" format from the CEO's assistant works well for this email.

Subject: Re: New subscriber

Body: "Hey [First Name], [CEO Name] saw that you just joined the list. He thought you'd be a really good connection on LinkedIn. Would you mind giving him a quick connection request here? [Link]

Day 4: New Subscriber Survey

The goal here is to learn more about your customers. Send them a link to a survey with 5–8 questions to gather information about content preferences, how they found you, and their buying stage. You can use this data to tailor future content and marketing efforts.

If you do this right, you can expect a 10–15% click-through rate on this email, with an 80% survey completion rate.

Subject: I don't want you to hate me

Body: "We know you get dozens, if not hundreds, of emails. You archive or delete most of them. We don't want to be included in that stat for you. We want you to choose your own adventure with us. We can only do that if you give us some information about you and tell us what is relevant to you. Can you choose your adventure here and let us know?"

Today's advice is provided with insights from Tyler Cook, a featured guest on the Social Media Marketing Podcast.

OpenAI Extends DALL-E 3 to ChatGPT's No-Cost Users: OpenAI is extending DALL-E 3 image generation to ChatGPT's no-cost users, allowing up to two images daily. Previously limited to paid subscribers, this feature integrates ChatGPT's ability to create image prompts with DALL-E 3's generation capabilities. The rollout is gradual, with some users already having access. Source: @OpenAI via X

Meta Depreciates Unique Metrics in Ads Insights API: Meta is deprecating over 100 unique metrics in its Ads Insights API on October 30, 2024. This affects the 'unique_actions' and 'cost_per_unique_action_type' fields, which will no longer return certain 'action_type' breakdowns. Total action fields remain unchanged. Developers have a 90-day notice to adapt. Meta recommends using updated Attribution Windows for tracking conversions. Source: Meta

Snap Streamlines Ads Manager: Snapchat is streamlining its Ads Manager by reducing its ad objectives from 12 to 5: Awareness & Engagement, Traffic, Leads, App Promotion, and Sales. The rollout occurs from July to September, with existing campaigns automatically transitioning to new objectives by mid-September. Source: Snapchat Business

TikTok Partners With Amazon for In-App Shopping: TikTok has partnered with Amazon to enable in-app shopping for select Amazon products. Users can link their TikTok and Amazon accounts to purchase items directly from Amazon ads in their "For You" feed without leaving TikTok. The feature provides real-time pricing, Prime eligibility, and delivery estimates. Users can unlink accounts anytime. Source: TikTok for Business

YouTube Tests Sleep Timer on Premium Tier: YouTube is testing a sleep timer for Premium subscribers. The feature pauses videos after a set time, ranging from 10 to 60 minutes. Users can enable it through experimental features on desktop or mobile. When the timer ends, YouTube pauses playback and offers an extension option. The test runs until September 2. Source: YouTube

Google Launches Gemini Live on Smartphones: Google has launched Gemini Live, enabling advanced voice conversations with Gemini AI on smartphones. The feature offers natural-sounding voices, real-time adaptability, and mid-response interruptions. Powered by Gemini 1.5 models with large context windows, it's currently available in English for Gemini Advanced subscribers ($20/month). Future updates include iOS support, more languages, and new integrations with Google services. Android users will soon get a Gemini overlay for in-app queries and image generation. Source: Tech Crunch

Instagram Tests Location-Sharing: Instagram is testing a Snap Map-like feature that allows users to share location-based updates with select friends. Unlike Snapchat's public option, Instagram's version is currently limited to private groups. The opt-in feature is in small-scale testing, with Meta emphasizing user safety and control. Source: The Verge

Meta and UMG Extend Music Agreement: Meta and UMG (Universal Music Group) have expanded their licensing agreement, allowing UMG's music to be shared across Meta's platforms without copyright violations. The deal extends music sharing to WhatsApp and Threads for the first time. Source: Tech Crunch

Meta Updates Business Suite: Meta is updating Business Suite to allow users to link up to 10 profiles to one account. This enables easier management of multiple Facebook and Instagram pages associated with different user profiles without needing to log out and back in. Source: Social Media Today

TikTok's New DM Features: TikTok has introduced new DM (direct messaging) features, including Stickers and Group Chat. Stickers allow for creative visual expression in DMs. Group Chat enables up to 32 users to share and interact with content together. Source: TikTok

X Adds Reply Sorting Options: X has added reply sorting options on iOS and web. Users can now organize responses by relevance, recency, or likes. Source: @X via X

YouTube Updates: YouTube is testing AI-generated live chat summaries in English for active streams. They've also introduced a feature that highlights the "join" button when creators prompt channel membership during videos. Additionally, YouTube has launched reply and like functions for Super Chats. Viewers can now like Super Chats, which are visible only during the live stream, and reply to them. Replies appear in the stream and archive, subject to normal moderation.Source: YouTube

YouTube Rolls Out 'Personal Radio' Feature: YouTube Music is rolling out a "personal radio" feature, allowing users to publicly share daily playlists of their favorite songs. This feature appears on user channel pages alongside existing profile stats. It's private by default but can be made public through channel settings. Source: The Verge

YouTube Tests New Content Discovery Features: YouTube is testing new content discovery features, mixing video formats across different sections of the platform. Experiments include showing long-form videos in the Shorts Feed and creating new feeds for long-form content. Creators' videos will remain eligible for recommendation platform-wide, with some metrics potentially attributed to new viewing locations. Source: YouTube Help

LinkedIn's Research on B2B Ad Performance: LinkedIn and MAGNA Media Trials' research reveals the growing importance of creativity in B2B advertising. The study found that both display and video ads on LinkedIn can significantly improve brand metrics. More creative ads lead to higher engagement, with a 40% improvement in purchase consideration and longer view times. The research suggests that B2B brands should focus on building emotional connections and storytelling, rather than just showcasing product features, to improve ad performance and engagement on LinkedIn. Source: LinkedIn for Marketing Blog

Meta's Campaign Optimization Updates: Meta is rolling out several updates to its advertising platform to enhance campaign performance and customization. The company is introducing Conversion Value Rules for improved audience targeting, an opt-in attribution setting for incremental conversions, and expanded analytics integrations with third-party tools. Source: Meta

Reddit Launches Partner Badging Program: Reddit launched its Partner Badging Program, offering agency partners exclusive badges as they become certified Reddit advertising experts. The program builds on previous initiatives and provides tiered badges based on certifications and investment. Certified partners receive benefits like early access to new resources, elevated customer service, and recognition on Reddit platforms. Source: Reddit

Snapchat's Ad Platform Updates: In August, Snapchat announced major updates to its ad platform, focusing on direct response and brand awareness. Key improvements include enhanced Lead Generation tools, expanded 7-0 optimization for app advertisers, and new Value Optimization and Landing Page View features. For brand awareness, Snapchat introduced First Lens Unlimited and State Targeted First Story takeover products and expanded AR advertising capabilities with AR Extensions. The platform also launched AI-powered creative tools, including an ML Scribble World Lens and GenAI Copy Generator. Source: Snapchat for Business

Threads' Updates: Meta announced new web features for Threads, focusing on creators and businesses. The update includes insights for post performance and audience demographics, multiple draft saving (up to 100), and upcoming post scheduling. Meta plans to consider mobile versions of these features in the future. Source: Meta

X Launches Grok-2: xAI has launched Grok-2 and Grok-2 mini in beta with improved reasoning and new image generation capabilities on X. Available to Premium users, Grok-2 enhances chat, coding, and reasoning functions. xAI plans to offer these models via an enterprise API and integrate them into X's features, including search, analytics, and replies. Source: Tech Crunch

X Allows Long-Form Post Creation via Third-Party Apps: X has updated its API to allow third-party apps to create posts up to 4K characters long, matching the expanded limit for Premium subscribers introduced in February 2023. This feature is separate from X Articles, which permits even longer posts for Premium+ users. This functionality is expected to roll out soon on X management platforms. Source: Social Media Today

X's Advanced Analytics for Premium Subscribers: X has launched an updated Audience Insights tab for Premium subscribers, offering new analytics features, including audience demographics and active user times. The update provides improved chart formats and data visualization. Source: Social Media Today

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We publish updates with links for our new posts and content from partners. Your information: Email: tukangpostoemel@gmail.com Opted in on: 2021-09-06 17:20:47 UTC.

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