Today's Guide to the Marketing Jungle from Social Media Examiner... | Presented by |  |
It's International Day of the Nacho, Alluser. The origin story of nachos may or may not be true, but the goodness of corn tortillas and cheese is undeniable!
In today's edition:
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⚙️ Today's Tip of the Day is for ChatGPT
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🎠 Updated tools and features for IG feed posts
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X is changing access to user data
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YouTube announced more Shorts tools
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🗞️ Additional industry news from YouTube
Want a more efficient and user-friendly experience when using ChatGPT? If you're a Mac user, OpenAI has you covered.
Install the ChatGPT App for Mac
How will the app give you a better experience than the web version?
It provides a dedicated space for your ChatGPT interactions and is faster to access than the web version. It also gives you a clear and organized history of your conversations, making it easy to revisit past interactions and continue where you left off.
After installing the app, you can use a keyboard shortcut (Option + Space) to invoke its Launcher from any screen. Then, you can effortlessly incorporate screenshots, files, and other content from your Mac into your ChatGPT conversations.
The enhanced voice input and output capabilities enable more natural and convenient interactions with ChatGPT… try it for dictating meeting agendas!
You can even customize the app's settings, including choosing specific GPT models for different tasks or personas!
Today's tip was inspired by Dan Sanchez, a featured guest on the AI Explored podcast.
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Instagram Updates for 2025: Feed Posts and Broadcast Channels
Feeling left behind by Instagram's rapid evolution? Need help understanding how recent updates can benefit your business?
Let's explore some of Instagram's newest features for feed posts and Broadcast Channels, and what they mean to you.
Feed Post Features
Instagram has introduced several updates to improve feed posts' functionality and engagement potential, making it easier for marketers to create compelling content directly within the app.
Extended Carousel Posts
You can now include up to 20 slides in carousel posts, up from the previous limit of 10. While this change has been in effect since 2024, the extended format is perfect for in-depth storytelling, comprehensive product showcases, or recapping events in detail.
Extended carousel posts are great for in-depth storytelling, comprehensive event recaps, or to showcase a broader range of products. This is particularly useful for industries like real estate, where you can show more aspects of a property, or for conference recaps, where you want to share multiple highlights.
For example:
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Create mini-tutorials or how-to guides.
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Showcase before-and-after transformations.
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Share customer testimonials with product images.
In-App Text Overlay
Users can now upload images, graphics, or videos and add text overlays directly on Instagram.
The app uses the same fonts as Stories and Reels, ensuring a native look. Users can also add stickers, including custom cutouts of company logos or mascots, to further customize their posts.
While this new feature is more basic than dedicated design tools like Canva, it's perfect for quick, on-the-go content creation. You can make text-based carousel posts or add captions to images without leaving the Instagram app. However, for more complex designs or brand-specific templates, you may still want to use external tools.
This update also includes a scheduling feature, allowing users to plan their post schedule. While the current version is relatively basic, Instagram could add more templates and design options in the future, making it an increasingly powerful tool for content creators and marketers.
Polls
These new interactive elements can be added to feed posts. They appear as small visual icons in white font at the bottom corner of the post, potentially showing how many people have participated.
This visibility can help draw more users to interact with your content, increasing your post's reach and engagement rates.
Polls and prompts work well for gathering audience opinions, increasing interaction, and gaining valuable insights from your followers.
Pro Tip: Pin your polls to the top of your profile to engage viewers immediately.
Product Tags
This feature streamlines the purchasing process and enhances the platform's e-commerce capabilities.
Business accounts can now add product names, prices, and direct purchase options directly to their posts, making it easier for users to shop in the feed.
This can be especially effective for businesses with physical products or those looking to drive direct sales through Instagram.
Broadcast Channel Features
Available to professional accounts with 10,000 or more followers, broadcast channels allow creators to send one-way messages to subscribers, similar to a private newsletter within Instagram.
Channel Tags
Want to encourage more followers to join your Broadcast Channel for exclusive content or updates? Feed posts can now include tags for broadcast channels, helping to drive more users into these community spaces.
What's more, Instagram allows you to go live directly in your broadcast channel, providing a more intimate setting for engaging with your most dedicated followers.
Use this feature for intimate Q&A sessions, product reveals, or exclusive live content for your most dedicated followers. This can help create a sense of exclusivity and reward your most loyal audience members.
Pro Tip: Highlight these exclusive live sessions to encourage more followers to join your broadcast channel.
Live Streaming Capability
Instagram also supports live streaming from desktop computers through Instagram Live Studio.
Take advantage of desktop live streaming to produce higher-quality video content, especially for tutorials or presentations that benefit from a larger screen. This can also make managing comments easier and engaging with your audience during the live-stream.
Today's advice is provided with insights from Chelsea Peitz, a featured guest on the Social Media Marketing Podcast.
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X User Data Access: The platform changed its privacy policy to allow third-party access to user data for AI training. While the platform says users can opt out of this data sharing, the opt-out mechanism is unclear. These changes go into effect on or after November 15, 2024. Source: X
YouTube Shorts Updates: Creators can now customize and edit their Shorts thumbnails, even after uploading, by selecting a frame and adding text or filters. Shorts templates are now available, allowing users to recreate trending Shorts using a template that includes matching audio and clip timing guidance. A new auto-crop feature has been added for remixing videos into Shorts, automatically adjusting pan, zoom, and crop to keep the main subject in frame. Source: YouTube
YouTube Creator Features: The platform has announced several new features and updates in its monthly Roundup, including Channel QR codes that make sharing channels easier and accessible through the "You" tab or the channel page's menu, expanding course creation in YouTube Studio to more creators, and the ability to add custom thumbnails to playlists. Source: YouTube
YouTube Ad Controls:Ad blocking controls are now available at the channel level in YouTube Studio, allowing creators to block specific ad categories from appearing on their content. Source: YouTube
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