Today's Guide to the Marketing Jungle from Social Media Examiner... | Presented by |  |
In today's edition:
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🖱️ Today's Tip of the Day is for document management
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🏋️ Reimagining customer-centric marketing
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Throttled Instagram video quality
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LinkedIn UI updates
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🗞️ Additional industry news from Apple, Meta, and more
Do you often collaborate on very long documents in Google Docs? Wish you could quickly jump between different parts of the document without excessive scrolling?
Google Docs may not be sexy, but we all use them. Tabs make them much easier to work with. Have you seen them??
Navigate Marketing Reports, Campaign Outlines, & More With Google Docs Tabs
Think of these clickable tabs as tabs in a web browser or a spreadsheet. They simply divide your document into logical sections you define, making it easier to find what you're looking for without relying on a heading structure or anchor link.
You can name and rename your tabs, nest sub-tabs to create a hierarchical structure, and easily organize tabs by dragging and dropping them.
Now, everyone can quickly jump between different parts of your document using the tab interface! Learn more about Google Doc Tabs!
Today's tip was inspired by Social Media Examiner's Marketing team.
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How to Reimagine Customer-Centric Marketing Campaigns
Are your marketing campaigns failing to reach and convert consumers? Do your new campaigns simply echo campaigns you've already run?
A fundamental challenge in marketing is that brands often approach communication from their perspective rather than their audience's.
You work at the brand all day long, and you know everything about it, but the people you're trying to reach don't care about your brand or product until it's relevant to them.
Rather than building a campaign around your product's features, a better approach is to begin with audience context.
When you understand what your audience has going on, you can discover where your brand can naturally intersect and improve their lives.
Asking the AI to generate a social media campaign that gets Gen Zers to want to drink your kombucha will typically result in mediocre, generic output.
Instead, use AI's unparalleled knowledge base to identify surprising connections between your audience's needs and your brand's value proposition.
How to Use AI to Uncover Consumer Truth
First, you must provide the AI context about your brand, target audience, and campaign goals.
When those details are in place, prompt the AI to give you a detailed list of Gen Z attributes and the challenges in their daily lives that could be relevant to your brand.
Using the design thinking framework and cultural tension analysis, what are the potential intersections between Gen Z's daily life challenges and kombucha's benefits?
Based on what you learn, you can prompt the AI to explore all the moments in a Gen Z consumer's day where kombucha could add unexpected value.
Imagine you're following a Gen Z consumer named Alex throughout a typical day. Alex is tech-savvy and cares about health and wellness, but he also enjoys socializing and having fun. They're open to trying new things and are influenced by trends on social media. Explore specific moments in Alex's day where kombucha could provide unexpected value or unique benefits beyond the usual "healthy drink" perception. Think outside the box and consider how kombucha could seamlessly integrate into Alex's lifestyle in new and surprising ways. The goal is to uncover unique and compelling use cases for kombucha that resonate with Gen Z's values, interests, and lifestyle.
For each use case you want to explore, ask the AI for strategic frameworks to consider the customer's challenge from different angles.
I'm trying to reach Gen Z. I want to do a social media campaign around summer and kombucha based on [use case]. What are ten strategic frameworks that could help me understand this challenge and develop inventive solutions?
The AI will propose frameworks like design thinking, blue ocean strategy, cultural tension analysis, generational value mapping, and behavioral economics perspectives.
Take the most compelling or interesting frameworks and ask the AI to analyze your challenge through each framework's specific lens.
You'll likely see multiple surprising connections between different frameworks. You can pull those points and add your own, then prompt the AI to give you campaign ideas based on these nodes.
Please give me social media campaign ideas based on these strategic nodes: 1. Customer Journey Mapping: This framework helps you visualize the different stages a customer goes through, from initial awareness to purchase and beyond. How can you use social media to engage Gen Z consumers with your kombucha brand at each stage of their journey? 2. Jobs to Be Done (JTBD): This framework focuses on understanding your target audience's underlying needs and motivations. What "jobs" are Gen Z consumers hiring kombucha to do in their lives beyond just quenching thirst? Are they seeking a healthy energy boost, a mood lifter, a social lubricant, or a way to express their individuality? 3. Narrative Storytelling: This framework emphasizes the power of stories to connect with an audience on an emotional level. How can you use social media to tell compelling stories about your kombucha brand that resonate with the values and aspirations of Gen Z consumers?
Now, you can use the AI-generated results as a starting point to develop a customized campaign that helps you achieve your goal.
Today's advice provided with insights from Jenny Nicholson, a featured guest on the AI Explored podcast.
Social Media Marketing World Comes to You!
Attending Social Media Marketing World in person is the best way to experience the conference. But sometimes travel just isn't an option.
With a Virtual ticket, you can stream all the keynotes and sessions live. Plus, you'll get access to the recordings of every keynote, session, and workshop. It's the next best thing to being in San Diego.
"My eyes are sore as I have watched way too many sessions today! All awesome stuff. It's like Netflix… just one more," said Julia Doherty.
Isn't it time you experienced the life-changing content from Social Media Marketing World?
I'm ready to attend virtually!
Instagram Smart Content Quality Management System: Adam Mosseri has unveiled a new dynamic content delivery system that will automatically adjust the quality of Reels, Stories, and Photos based on multiple factors, including network conditions and viewing patterns. The platform will now intelligently manage content quality, starting with the highest possible quality when content is first posted. However, if a post receives minimal engagement after its initial viewing period, the system automatically switches to a lower-quality version to optimize platform resources. Source: Engadget
LinkedIn UI Changes: LinkedIn is testing a new mobile app interface by consolidating the navigation options into a single top bar. Source: Social Media Today
X API Fees Rise: The Basic tier on X now costs $200 per month, twice its previous price. X has also introduced an annual subscription plan with a discounted rate. Source: @XDailyNews via X
Apple AI Tools: Apple has begun rolling out its new AI tools to select iPhone users worldwide, branded as Apple Intelligence. The release, available Monday through iOS 18.1, requires users to join a waitlist after updating their devices, with activation expected within hours of registration. The initial feature set includes enhanced notification summaries, message composition assistance, and a revamped Siri interface with improved AI capabilities. Source: BBC
Google AI Overviews: This week, the summarizing feature is expanding across more than 100 countries and territories. Source: Google
Grok Image Analysis: A significant update to the Grok AI chatbot enables image-understanding capabilities that allow paid users to upload an image and ask Grok questions to learn more about it. Source: TechCrunch
Meta Podcast Generator: Meta has taken the "generate-a-podcast" feature that went viral in Google's NotebookLM and created their version of it, called NotebookLlama, which they've made open source. Source: TechCrunch
What Did You Think of Today's Newsletter?
Did You Know?
Some cats, have six and sometimes seven toes on a paw. Polydactyly cats can appear in any breed, though it's more common in Maine Coons and Pixiebobs.
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