Today's Guide to the Marketing Jungle from Social Media Examiner... | Presented by |  |
It's Community Manager Appreciation Day, Alluser... You're doing a great job out there!
In today's edition:
Does the possibility of TikTok being banned impact your marketing? Do you have the right assets in place to recover your audience elsewhere?
Secure Your Business's Username on Every Social Media Platform and App
Every so often, we're reminded just how important the fundamentals of social media marketing are.
Whether or not you plan to engage on a platform, you should always set up an account for your brand, just in case. Then, you're ready if the worst happens.
For example, reconnecting with your TikTok followers will be much easier if you have accounts ready on Lemon8, Flip, Fanbase, Favorited, Clapper, and RedNote.
Today's tip was inspired by Keenya Kelly, a featured speaker at Social Media Marketing World.
This Could Change Everything, Alluser!
Social Media Marketing World takes place from March 30th through April 1st. It's a great place to learn the latest strategies. But it's also the place to help you transform.
"I feel like I can completely transform my life through the power of social media marketing through a wider network, new strategies, and fresh ideas to implement at work. Social Media Marketing World made me realize how the world is full of possibilities for me," said attendee Caroline Houle.
You'll walk away with a strategic marketing plan and become indispensable to your company or clients. Plus, you'll make a lot of new marketing friends to help you on your journey.
I'm ready for a transformation.
3 Steps to Embrace Effective Multi-Channel Content Marketing
Is your content underperforming? Are you looking for a proven way to grow your leads and sales without constantly creating new content?
The IDEAL strategy ensures your content reaches the right audience and drives measurable results.
We've already covered the first two steps in this framework:
Today, we share the final three elements.
E - Empower Authentic Messengers
One of the most powerful aspects of modern content marketing is leveraging authentic voices to tell your story via their own content creation. This could involve hiring content creators from your target demographic, training internal staff, or working with existing customers who can share their experiences.
These authentic messengers can come from various sources within and outside your organization. They might be internal staff members with strong communication skills; customer advocates willing to share their experiences, interns or entry-level employees from your target demographic, or contractors and freelancers who understand your audience.
For example, Carroll Community College offers all faculty, staff, and students a free personal branding class. This initiative has been particularly successful in helping faculty members establish their social media presence and create buzz around the institution and their personal brands.
The scale of your messenger program can vary significantly based on your resources and needs.
The University of Rochester, for instance, maintains five social media interns, while MIT employs thirteen to fourteen. However, you don't need a large budget to start. Piper suggests that businesses can begin by offering something as simple as a fifty-dollar Starbucks gift card to bring people in to help generate content ideas. This approach allows you to evaluate potential creators before entering into a more significant commitment.
The key is empowering these messengers by:
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Providing clear brand guidelines and messaging frameworks
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Offering training and development opportunities
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Allowing them to develop their own voice and style
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Supporting their personal brand growth
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Gradually increasing their autonomy as they prove themselves
A - Activate Multi-Channel Strategies
The next step is optimizing and distributing that content across multiple channels for maximum discovery. This involves more than simply reposting the same content everywhere—it requires thoughtful adaptation for each platform and audience.
You should start with video marketing content whenever possible, as it provides the most opportunities for repurposing as audio clips, transcriptions, social posts, and newsletters.
Let's say you have a high-performing blog post. You could:
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Use AI tools to transform it into TikTok scripts targeted at specific audiences
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Extract key points for LinkedIn posts
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Create a podcast episode exploring the topic in depth
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Develop related YouTube content
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Share insights on Reddit where your audience is discussing similar topics
AI tools can help streamline this process. For example, you might use ChatGPT to help rewrite content for different platforms while maintaining your core message. However, Piper emphasizes that the goal isn't simply copying and pasting—it's about adapting the content to match each platform's unique characteristics and audience expectations.
When distributing content across channels, consider the following:
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Where your target audience spends their time
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Which platforms best suit different types of content
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How to maintain consistency while adapting to platform-specific best practices
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Ways to cross-promote content across channels
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Opportunities to create platform-specific features like YouTube playlists or LinkedIn newsletters
L - Learn and Iterate
The final component involves analyzing performance metrics, identifying content marketing trends, and making informed adjustments to your approach.
Start tracking your content performance in simple ways, such as using a Google Sheet to monitor:
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Strategic priorities addressed by each piece
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Content sources and types
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Performance metrics across channels
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Audience engagement patterns
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Conversion rates
After collecting data for several months, patterns will emerge that can inform your strategy. For instance, Piper's team discovered that internally generated content ideas consistently outperformed externally suggested topics. They also identified which types of content performed best on specific social platforms, allowing them to optimize their distribution strategy.
Today's advice is provided with insights from Brian Piper, a featured guest on the Social Media Marketing Podcast and presenter at Social Media Marketing World.
Did You Get Your Ticket Yet, Alluser?
Social Media Marketing World is the best way to lock in your marketing strategy for 2025. With an All-Access or Virtual Ticket, you get 365 days of marketing training from industry experts.
If you attend in person, you may just meet your next big client, business partner, employee, or new marketing friends.
Don't wait! The clock is ticking.
Grab your All-Access or Virtual Ticket today!
Ads on Threads: Meta is launching a limited ads test on Threads. The platform includes Meta's brand safety features, including inventory filters that let advertisers control content sensitivity levels near their ads and user controls to hide, skip, or report ads. Users retain control over their ad experience through various options, including hiding specific ads, reporting them, or adjusting their ad preferences to ensure relevance. Source: Meta
Threads Insights Features: Users on mobile can access insights by tapping the insights icon at the top right of their profile and selecting their desired date range to view posts ranked by views and likes. The mobile interface includes a "See all" option that allows users to sort their posts by views, likes, or replies, with the ability to tap individual posts for detailed breakdowns of views and interactions. Web users can access insights through threads.net/insights or pin the insights column using the pin icon at the bottom left of the interface. The new feature enables users to track total views and interactions within specific date ranges and provides information about their follower demographics across both platforms. Source: Threads via Threads
Threads Post Scheduling: The feature is now available through the composer's three-dot menu. Users can select a desired date and time for their post to be published. The scheduled posts will be stored in the drafts folder, where they can be edited or deleted before publication. Source: Threads via Threads
TikTok Shop GMV Max: The platform launched the AI-powered solution that automates campaign management and cuts setup time in half for sellers in the UK. The system simplifies campaign creation by automatically handling targeting, bidding, and creative selection while allowing sellers to set specific ROI targets aligned with their business goals. Source: TikTok
TikTok Marketing Calendars: The platform released 2025 marketing planners featuring key seasonal and cultural moments across North America, Europe, and the Middle East. The calendar provides region-specific dates and marketing opportunities from Valentine's Day through Black Friday. Businesses can access customized calendars for their region by clicking 'download now' and completing a registration form. The planner includes strategic tips for year-round TikTok marketing, helping businesses align campaigns with specific goals like awareness, consideration, and sales. Source: TikTok
What Did You Think of Today's Newsletter?
Did You Know?
Bees in parts of North Carolina make purple honey. Its purple hue can range from a light lavender to a deep violet, and the exact reasons for its coloration aren't entirely understood.
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