Today's Guide to the Marketing Jungle from Social Media Examiner...
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We're halfway through the week, Alluser, how's your marketing strategy holding up? Today's tips and insights will help you fine-tune your approach.
In today's edition:
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How Meta Andromeda impacts your ad strategy
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This Meta setting could put your Group at risk
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Growing your social reach with scalable video
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🗞️ Industry news from LinkedIn and TikTok
Meta Just Changed How Ads Work. Are You Ready for It?
You've probably seen Meta's new term making the rounds: Andromeda. This AI-powered system is already reshaping how your ads are delivered.
Meta isn't just tweaking targeting options or rolling out another feature. Andromeda marks a deeper shift, from tight demographic targeting to creative-driven personalization at scale. In simple terms: your creative strategy is now your targeting strategy.
But what does that actually mean for your workflow? Should you start producing 50 versions of every ad? And does this system really boost performance?
Jon Loomer skips the hardware jargon and dives straight into what marketers actually need to know.
If you're navigating ad creation, campaign setup, or wondering how to future-proof your Meta strategy without losing time (or your mind), this is the update to pay attention to. Read more here.
Meta's Auto-Invite and Your Facebook Group Security
Imagine waking up to 1,000+ invites auto-sent from your private, paid Facebook group—without your consent. That's exactly what happened to seasoned marketer Mari Smith, and the fallout is sparking serious questions about Meta's evolving platform behavior.
The culprit? A quietly pre-checked setting linked to Professional Mode profiles. It sounds helpful—until it isn't. And no, toggling off the usual auto-invite features doesn't protect you.
If you manage any Facebook groups, especially for clients or courses, this is a wake-up call. Beyond the technical glitch, there's a deeper issue: when AI or automation breaks the trust you've built with your community, what's the real cost? Follow the conversation here.
Are You Ahead of the Curve, or Falling Behind?
While others are still trying to figure out how to use AI in their marketing, you could be:
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Mastering cutting-edge AI tools that drive measurable results
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Implementing proven strategies from successful AI marketers
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Getting and staying ahead instead of playing catch-up
Your membership in the AI Business Society includes:
✓ Expert-Led Training from top AI marketing innovators
✓ A Welcoming Community of forward-thinking marketers
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Being an AI-powered marketer won't be optional much longer. Now is the best time to get started.
Yes, count me in!
AI Social Video at Scale: Grow Your Reach, Regain Your Time
One of the biggest barriers to AI-assisted content creation isn't technical but psychological. Many creators worry that audiences will reject AI-generated content or view it as low-effort deception.
Singal experienced this concern intensely. This fear held him back until business pressures forced a thirty-day experiment. The results contradicted his assumptions entirely. People messaging him said things like, "Man, I love that video. It was really helpful. I know it's AI, but it's awesome."
Rather than hiding AI usage, Singal made transparency central to his brand. In long-form videos, a quote appears: "Hey, this is AI Anik. While the real Anik's out building his empire, building great businesses, I'm here to represent him and teach you about ..."
Short-form content descriptions include statements like "AI Anik on the hunt again today, reporting with ..." This clear disclosure eliminates deception while positioning AI as a sophisticated business tool rather than a shortcut.
The transparency approach transformed potential criticism into competitive advantage. Webinar attendees now joke, "Is this really you, or is it AI Anik?" When he confirms it's really him, they playfully request to see AI Anik instead.
Tools for AI Video Content Creation: ElevenLabs and HeyGen
Video content requires more technical sophistication than written content, but the results can be dramatically more engaging and scalable. Singal's approach combines two primary tools to create what he calls "AI Anik" - his AI avatar.
ElevenLabs currently provides the highest quality AI voice generation, though other tools are beginning to approach its capabilities. Most outputs are ninety-five percent perfect, requiring only minor adjustments to a few words or sounds. When problems occur, edit the script and regenerate the affected sections.
The key to success lies in proper training and script preparation.
Training your voice model requires approximately three hours of audio recorded in the same location with the same microphone and acoustics. The audio doesn't need to be scripted—podcast recordings work perfectly well as long as they meet the consistency requirements.
Scripts require specific formatting before generating audio to avoid common ElevenLabs issues.
You'll need to remove all punctuation except commas and periods. Dashes, ellipses, semicolons, and other punctuation marks cause the system to insert random sounds or create awkward pauses. You can automate this process by asking AI to reformat scripts: "Can you just give me the script again and remove all punctuation except for commas and periods?" This simple step eliminates most audio generation problems.
Proper names and unusual words can also cause issues. Singal's first name, Anik, gets mispronounced consistently, requiring phonetic respelling to achieve correct pronunciation. When faced with pronunciation problems, the simplest solution is often to replace problematic words with alternatives that convey the same meaning.
HeyGen provides the video component of AI avatar creation, but success requires understanding the platform's limitations and optimizing your training footage accordingly. Singal's team discovered that ignoring HeyGen's official instructions and developing their own approach produced superior results.
Effective HeyGen training requires specific recording conditions that differ from typical video production. Use close-up camera angles that eliminate arm and hand movements from the frame. Position the camera so viewers see from a few inches below the shoulders upward.
Additionally, lighting quality dramatically impacts results, creating training data the AI cannot effectively process and leading to subpar video output. Invest in professional lighting equipment or hire someone with proper lighting knowledge.
During training footage, minimize hand gestures, head movements, eye squints, and other dynamic expressions because the AI learns these movements but applies them inappropriately in generated content. While you shouldn't appear robotic, reducing movement gives the AI fewer variables to manage incorrectly.
Once both voice training and video training are complete, the content creation process becomes straightforward. Upload your ElevenLabs audio file to HeyGen, select your preferred scene, and generate the video.
Most outputs are immediately usable, though occasionally you may need to regenerate if the lip-sync or other elements aren't satisfactory. The regeneration process typically resolves any issues quickly.
Pro Tip: You can create multiple "scenes" in HeyGen by recording in different clothing and settings. This provides variety for ongoing content creation and prevents the awkward appearance of wearing identical clothes in every video posted over time. The more scenes you provide, the better the AI understands your appearance and mannerisms. Singal recommends creating five to ten different scenes with various clothing options and potentially different locations.
Other topics discussed include:
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Choose From 3 Social Media Identity Paths
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Apply The 10X Rule for Strategic Topic Selection
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Tools for AI-Powered Writing: Claude and Poppy
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How to Ensure Quality Control of Your AI-Written Content
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Video Editing With SubMagic
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Implementation Strategy: Building Your AI Social Content Creation System
Today's advice provided with insights from Anik Singal, a featured guest on the AI Explored podcast.
Watch the full interview YouTube
LinkedIn Adds Notifications for Profile Views and Followers from Posts: LinkedIn has introduced new notifications that alert users when posts generate profile views, new followers, and impressions. These alerts are sent at three- and seven-day intervals, allowing members to track both short- and long-term post performance. Building on LinkedIn's earlier analytics refresh, the update emphasizes meaningful engagement metrics that signal lead generation and networking potential. By surfacing these insights directly in notifications, LinkedIn gives users a clearer view of how their content drives professional connections and growth. Search Engine Journal
TikTok Strengthens Community Guidelines with Clearer Rules and AI Enforcement: TikTok has introduced an updated version of its Community Guidelines, featuring simpler language and new or revised policies addressing misinformation, bullying, and regulated goods. The platform has also expanded guidance for account features such as direct messaging, comments, LIVE, and TikTok Shop, alongside greater transparency on regional enforcement and emerging harms. To ensure consistent application, TikTok is enhancing moderator training and expanding AI-driven moderation, which already removes the majority of policy-violating content proactively. The updated rules will take effect on September 13, 2025. TikTok
TikTok Tests Five-Hashtag Limit on Posts: TikTok is experimenting with a five-hashtag limit on posts for some users, following a broader industry trend of reducing reliance on hashtags. While TikTok has not provided an official explanation, reports suggest the move aims to streamline the viewing experience and reduce clutter in the feed. Marketers and creators may need to rely more on TikTok's Trends dashboard to identify the most impactful hashtags for reach and engagement. Social Media Today
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