Announcing a price increase is never fun, but by taking the right steps, you can ensure your customers don't churn. Check out 6 tips for announcing a price increase and 4 price increase letter templates you can use for your business.
This newsletter was hand-curated while listening to YiPiYaY by Amine.
Service Blog
November 29, 2021
Hi there,
Catch up on your prescribed dosage of customer service with this week's latest and greatest content on the Service Blog.
Enjoy,
Flori Needle
HubSpot Service Blog
The Ultimate Guide to Customer Onboarding
A positive onboarding experience confirms to your customers that they made the right choice. It also, ultimately, helps you retain them. The top two reasons that customers churn are 1) they don't understand your product, and 2) they don't obtain any value from it. Customer onboarding can solve both of these issues. There's no question that you've created an awesome product for your audience. Customers just require some hand-holding as they get started. The good thing is that your customers already like you, and they already believe in your product — that's why they bought it. It's your job to keep it that way. You can do this by making sure their experience using your product is as good as your sales process and fulfills the promises made in your marketing efforts. Ultimately, you want to create a seamless customer experience from the very first touchpoint through the post-purchase stage. This guide will teach you everything to know about customer onboarding and show you how to implement it as a normal part of your customer service.
Serving customers should be everyone's job at your organization. Whether your providing customers with the latest tech products, outstanding support services, or an efficient ecommerce experience, their satisfaction should be every employee's goal.While all of your employees should put the customer first, there's usually one or more teams dedicated to supporting immediate customer needs and maintaining customer satisfaction. Their job ensures customers are happy with your products and will recommend your brand to others. These frontline employees act as a primary support resource and help users achieve their goals. On a customer service team, this role is called a customer service representative. In this post, let's explain what a customer service rep does and show you what a job description looks like for this role.
What Is Customer Value? (& How Your Business Can Generate It)
My "guilty pleasure" TV show is Antiques Roadshow. Growing up, my family would guess the value of objects and the winner would be the one who was closest to the expert's appraisal. We were pretty good at it too, but there were always a few items that shocked us when the price tag was revealed. Antiques Roadshow is an excellent example of customer value. The expert would thoroughly explain why a buyer would want a certain piece and why the benefits were worth its cost. While the fun part was trying to beat the expert to the price, this concept outlines the basic principles of customer value. In this post, let's take a look at customer value, including what it is and how to calculate it for your customer base. Then, we'll wrap up by providing some tips that enhance value using your customer service and success team.
10 Crisis Plan Communication Examples (and How to Write Your Own)
Life would be much easier if emergencies arrived with fair warning. There would be no need to prepare for them in advance. Unfortunately, that's not the case. Crises come when they're least expected. And, if your organization waits until a crisis hits to start planning, you'll likely fail to avoid catastrophe. This is why crisis communication is a necessity for every company. In this post, let's discuss what crisis communication is and how you can create a plan to protect your organization in any scenario.
Every week, we ask HubSpot's support team to answer questions about customer service. Have something you want to ask? Submit it below!
What is proactive damage control?
"Proactive damage control is what you do to reduce or prevent the effects of a crisis before it occurs. For example, adding security software that records and backs up company data will help you avoid a malware crisis. Additionally, you can train your employees to watch out for suspicious or harmful emails that might reach their inboxes.."
Your domain name is the face of your online brand — it's the first thing visitors learn about your website. Every domain name is unique, but the best ones are relevant, familiar, and easy to remember. So, what's the best domain extension to cap off your website's domain? Let's compare.
Is managed WordPress hosting right for you? This guide will help you determine why you might need managed WordPress hosting, how to find the best hosting provider, and the top picks we recommend.
Which is better, Agile or DevOps? The truth is, it's an unfair comparison, as they're complementary concepts. What makes these two methodologies so different, and why is that important to you?
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