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NEW Changes to Google Keyword Matching: What It Really Means

WordStream
 
 

New Changes to Google Ads Keyword Matching: What It Really Means

 

Google’s latest announcements have been a little confusing. So you’re not alone if the latest news from Google Ads, bringing yet more changes to keyword match type behavior, has your head in a spin. 

Be dizzy no more! This week, we’re breaking down the changes to keyword matching behavior in your in Google Ads account so you can fully understand:

  • The three changes Google has made to keyword matching behavior.
  • What Google says this means for using multiple match types in your account.
  • Why some PPC experts don’t fully agree.

Want to know how these changes will impact the way you target keywords in your Google Ads account? Read on to get the full scoop.

 
KEEP READING
 
 
 
 
 
 

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