By the end of March 2020, LinkedIn reached 690 million users and saw a 26% increase in user sessions quarter-over-quarter. Building a strong organic LinkedIn strategy is still an essential foundation for success on the platform. However, the key to getting the most from LinkedIn is marrying your organic and paid strategies.
Alyce Erikson, APAC product marketing lead for LinkedIn and I will show you:
How to build a compelling organic presence for your brand
How to boost organic reach and engagement via paid strategies
How to measure, optimize, and scale your strategy to drive more business impact