Just because the week is over, Alluser, that doesn't mean the learning has to stop. Here are some of our favorite nuggets of wisdom to take with you into the weekend.
This newsletter is brought to you by Social Media Marketing World.
In this week's edition:
14 Ways to Maximize Your Instagram Video Strategy in 2022
Keeping up with changes to Instagram video? Wondering how to update your approach? Find out exactly how IG video is changing in 2022 and 14 ways to improve your strategy.
How to Prepare for Facebook Audience Targeting Changes
Wondering how recent advertising targeting changes will affect your business? Want to make sure your campaigns are ready for what's coming? Explore what Meta's announced audience targeting changes mean for marketers using Facebook and nine alternative options to consider in your strategy.
It Isn't Too Late to Build a Better 2022 Strategy
Get all the proven tactics and training you need to craft a solid plan for your organic and paid efforts at Social Media Marketing World. Grab an All-Access ticket to experience three full days of action-packed content from industry leaders. (Sponsor)
How to Use Twitter for Professionals
Want to get back into using Twitter for marketing? Not sure if it's worth applying for a professional account? Discover the perks of using Twitter for Professionals as a social marketer and several tricks for getting the most out of the platform.
How to Sell More With Instagram Live: A Step-by-Step Guide
Want to start using live video to promote your products or services, but not sure where to start? Looking for a step-by-step guide to getting started? In this video, we walk you through a complete end-to-end framework for using Instagram Live for business.
How to Reduce Your Facebook Ad Costs
Are your Facebook campaign costs through the roof? Wondering how to reduce ad spend without sacrificing outcomes? Discover how to identify holes in your marketing, specific tricks to reduce advertising costs, and key things to test to get more out of your budget.
Creating NFTs: How to Get Started
Want to start using NFTs for your business? Not sure how to get started? Explore how to create and use NFTs for business, and learn about common uses, types, platforms, and more.
SPONSOR
Stay On Top Of Web 3.0 For Business
Curious about NFTs and Web 3.0? If you're ready to discover more about this new frontier, check out our new show: the Crypto Business podcast. Listen to the show on your favorite platform today.
NEWS YOU CAN USE
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TikTok Introduced Instant Page Experiences
The native lightweight landing page is designed to streamline the customer journey; viewers can engage with all page elements without leaving the app.
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YouTube Shorts, Shopping, and NFTs
In an open letter, YT CEO Susan Wojcicki shared details about the platform's key priorities for serving creators, innovation, and protecting users in 2022.
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Snapchat's New Shopping Lens
Now users can swipe to browse through multiple products in one place, easily viewing details such as price, color, size, and more.
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Updates to FB Profile Videos
Effective February 7, if you don't replace the video with a photo, the cover image of your video will become your new profile picture.
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3 New Performance Advertising Products from Twitter
To help advertisers drive website traffic while maintaining user privacy, TW is launching Site Visit Optimization, Aggregated Measurement, and Events Manager.
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IG Profile Banners
In addition to allowing everyone to schedule a Live video, IG rolled out the new badge so followers can see there's a Live coming up and let them subscribe to receive reminders.
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The LinkedIn Lite App
Based on numerous factors that include user feedback, LI will deactivate Lite on March 15, 2022. Those currently utilizing LI Lite will transition to the full version app or mobile web experience.
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Pinterest AR Try On for Home Decor
Using the Pinterest lens Camera, people can virtually place furniture and other furnishings in their own setting, before the purchase. The experience is launching across 80k Shoppable Pins.
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Facebook and Instagram Avatars Get an Update
New facial shapes, skins shades, assistive devices, and outfits are now available. In addition, 3D avatars are rolling out to Facebook, Messenger, IG Stories, and DMs. People in the United States, Canada, and Mexico can use avatars via stickers, feed posts, Facebook profile pictures, and more.
Michael Stelzner, Founder and CEO
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