Read these amazing real-world examples of crisis communication and learn how you can write your own plan using our free template.

This newsletter was hand-curated while listening to 400 Lux by Lorde. Service Blog March 21, 2022 Hi there, Catch up on your prescribed dosage of customer service with this week's latest and greatest content on the Service Blog.    Enjoy, Flori Needle HubSpot Service Blog 10 Crisis Plan Communication Examples (and How to Write Your Own) Life would be much easier if emergencies arrived with fair warning. There would be no need to prepare for them in advance. Unfortunately, that's not the case. Crises come when they're least expected. And, if your organization waits until a crisis hits to start planning, you'll likely fail to avoid catastrophe. This is why a crisis communication plan is a necessity for every company to have before one happens. In this post, let's discuss what crisis communication is and how you can create a plan to protect your organization in any scenario. Read More 13 Best Knowledge Management Software Keeping your customer base happy is a fundamental element of owning a business. Although there are several ways of doing this, like customer loyalty programs and receiving feedback, one often overlooked option is the use of knowledge management software. Equipping your customers with knowledge about how best to use your product or service is a surefire way to keep them coming back for new offerings you launch. However, identifying this knowledge is only half the battle. Once information is collected, you need a way to distill it into a consumable format as well as organize, share, and analyze it. Without these steps, your newfound knowledge won't have much power at all. The good news is that there are a number of knowledge management systems available today to help you with these steps. Read More What Is Total Quality Management? "If Japan can ... Why can't we?" is the name of an American television show on the NBC network credited as the start of the worldwide 'Quality Revolution.' This movement came about in the late 70s and early 80s as countries worldwide took notice of Japan's leadership in producing high-quality goods and services at a competitive price. Other nations aimed to understand how Japan was achieving such success and began studying their methods and processes. They uncovered a set of principles laid out by Dr. W. Edwards Deming, guiding the Japanese through this process: better product design, uniform product quality, improved product testing, and greater global market sales. From this discovery came Total Quality Management (TQM) — a U.S. sales strategy to emulate the Japanese's successes. This piece will define TQM, explain its benefits, outline its fundamental principles, and give real-life examples for sales leaders to implement their strategy. Read More 24 Stats That Prove Why You Need a Crisis Management Strategy in 2022 Crises are an unfortunate fact of life and history, and businesses are especially vulnerable to them since you can't control the ones you experience. A crisis management strategy will, however, have a significant impact when it comes to preparing for a crisis and responding if it occurs. Here are some crisis management statistics that show how important it is to have a crisis communication strategy, and how it will benefit your business. Read More Crucial Stats on the State of Customer Service in 2022 [New Data] It has never been more important — or more difficult — to build a great customer experience. The economic, health, and societal crises that have been unfolding since the beginning of 2020 have shown us just how vital it is for companies to have a deep understanding of their customers' needs and the right systems in place to support them during times of uncertainty. Over the past two years, we've been in awe of the customer service teams that have changed policies and pivoted operating models in a matter of weeks, all while managing an increased volume of support queries. It's a powerful reminder of just how essential it is for businesses to have a passionate, empathetic support staff that's always ready to solve for the customer. Now, as we enter a more hybrid workforce and a state of new normal. service teams are again seeing all new challenges and opportunities. So, we decided to survey hundreds of service professionals to learn all about the new and ongoing trends shaping their industry. Read More Ask a Customer Service Expert! Every week, we ask HubSpot's support team to answer questions about customer service. Have something you want to ask? Submit it below! What is customer segmentation? "Customer segmentation is the process of separating your customers into groups based on the certain traits (e.g. personality, interests, habits) and factors (e.g. demographics, industry, income) they share." Ask a Question Kristen Baker Senior Content Marketing Manager, Catalant Technologies HubSpot, 25 1st St., Cambridge, MA 02141, USA, 888-482-7768 Unsubscribe Manage preferences Update language | Cambiar el idioma | Changer la langue | Sprache ändern | Altere o idioma | 受信言語を更新する