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More than 65% of people go to YouTube to solve a problem or find an answer. So it's a natural fit for problem-solvers and marketers looking to get in front of people who are asking questions.
Since YT is a search engine owned by Google, you expect keyword SEO to be the answer to getting in front of your audience. While that's true to a point, what you really need to succeed is to create intent-based content.
This approach shifts the focus from the type of content businesses want to produce to the type of videos that their ideal viewer wants to see.
It works because the algorithm automatically suggests videos based on what it's learned about a user's search and watch history. If your content ticks that box, you show up as suggestions in their feed.
So, the business that knows their ideal viewers best and can get inside their heads will lead the race.
To discover the four-part recipe for creating successful, intent-based YT videos be sure to click below:
Stay On Top Of Web3 For Marketing
Curious about NFTs and Web3? If you're ready to discover more about this emerging frontier, check out our newest show: the Crypto Business podcast. Listen on your favorite platform today. (Sponsor)
MORE VIDEO AND AUDIO CONTENT WORTH YOUR TIME
Why Web3 Is Good for Business
Discover the Latest Twitter Changes, Updates, and More
Michael Stelzner, Founder and CEO
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tukangpostoemel@gmail.com Opted in on: 2021-09-06 17:20:47 UTC.
