Today's Guide to the Marketing Jungle from Social Media Examiner... | Presented By |  |
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In today's edition:
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Today's 👉 Tip of the Day is for short-form 🤳 video
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A 5-day Facebook ad scaling process 📈
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🤝 Community content 🟰 Reach for LinkedIn
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📨 📳 5 steps to manage digital marketing comms
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Google Podcasts will shut down
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TikTok's latest AI-powered creator tool
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Delete Threads, keep Instagram
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TikTok testing ad-free subscription option
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Meta confirms consideration of paid Facebook and Instagram models
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X/Twitter changes article preview elements
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AI Tools for Facebook ads
Do you have a lot of quality TikTok content you want to repurpose for Instagram Reels, without that pesky TikTok watermark?
Getting Rid of That TikTok Watermark
In TikTok, find your video, open it, tap or click on the three-dot-menu, and copy the link. Next, open SnapTik.app in your browser and paste in the link. Exercise patience, because you will need to tap or click on Download a few times with the no-cost version of the app but you'll quickly get a watermark-free version of the video you can save to your camera roll or upload to Instagram!
Today's tip was inspired by Keenya Kelly, a featured speaker at Social Media Marketing World. Source: YouTube
Whatever ad strategy you use, you have to spend a lot on Facebook. With this method, you're more likely to get that money back because it enables you to be profitable every day.
Set It Up on Day 1
Budget for at least 200 conversions per day. If your cost per lead is around $2, then you'll start with $400 per day.
Set up a campaign optimized for conversions and then create 20 ad sets. Using a mix of images, videos, and image carousels, create 5 unique ads in each ad set.
Then, apply a mix of interests, lookalikes, and broad targeting that have worked for you in the past so your ad sets reach a range of unique audiences.
Finally, set the starting budget for each ad at 10 conversions and push the campaign live.
Find Your Profitable Ads
Next, it's time to cut your losses quickly on underperforming ads.
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4-6 hours after going live, pause any individual ad that has zero or few conversions.
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8-9 hours after going live: Pause any ad set that isn't fully or very close to profitable. You'll likely pause approximately 5-7 ad sets out of the original 20.
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12 hours after going live: Pause any ad set that isn't fully profitable. You'll probably cut another 5-7 ad sets, leaving you with 6-10 profitable ad sets.
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14-16 hours after going live: Pause any ad sets that have dipped below the profit line. Let the remaining ad sets run for the rest of the day.
Rinse & Repeat for 5 Days
At midnight, when you've seen your profit for the day, reset the entire campaign by switching every ad in every ad set back on. Why midnight? Facebook ads essentially run on a 24-hour cycle. If something failed today, it might be a huge success tomorrow and vice versa.
You'll repeat this 24-hour cycle for 4-5 days.
At that point, you'll have enough data to know which ad sets were consistently worth their budget. You'll probably find that you have about 15 great ads, and 5 that can be permanently scrapped.
Once you have your winners, create enough new ad sets to get back to your initial number and start over.
Today's advice provided with insights from Tim Burd, a featured speaker at Social Media Marketing World.
Are You Feeling the Pressure?
There are really big changes happening in our industry. We've got AI, Twitter rebranding, and of course Threads from Instagram—just to name a few. Having people you can talk to—in person—has never been more important. Imagine surrounding yourself with other marketers who are also working through all this change.
We're here to help. Attend the 11th annual Social Media Marketing World where you'll discover new marketing strategies in an immersive environment designed by and for marketers.
Grab your All-Access ticket today.
You want to improve the reach of your LinkedIn company page but you know reach doesn't work unless you're getting in front of the right audience.
You could use ads but they're expensive. User Generated Content (UGC) is a viable option but sourcing UGC from customers isn't easy.
An Alternative Path for LinkedIn Company Page Content
Enter Community-Generated Content (CGC). CGC is a valuable and effective option for growing targeted reach of your company page's content because it leverages the connections of your employees, suppliers, and industry connections.
Once deployed, it fosters a greater sense of community engagement while underscoring authenticity and generating brand trust. Combined, these are powerful ways to deepen loyalty and improve sales.
Here are three sources for CGC:
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Employees: Content crafted by employees in their own voices leverages personal industry relationships to enhance your company's credibility and reach.
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Suppliers: CGC from suppliers serves a dual purpose. Not only can you use it for cross-promotion and to extend your reach beyond usual customer audiences, but it also strengthens business relationships.
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Associations: Content from industry connections demonstrates to your followers that your business is well-integrated and trusted within your industry.
Why It Works
Shifting towards more content creation at a community level will give you a range of unique and engaging content while giving people who visit your page a 360° view of the industry. They'll know your page is the only page they need to follow.
Today's advice provided by Michelle J. Raymond, a featured speaker at Social Media Marketing World.
Being a digital marketer often means dealing with an overflow of emails and near-constant communication.
On the one hand, holding to strict 9 to 5 availability isn't always possible, especially when you work with people in multiple time zones. One the other hand, making yourself available at all hours can lead to burnout.
How do you protect your time and still take care of business?
Stop Constantly Checking Email
Nothing kills productivity like unmanaged email habits. Here are five tips to help you gain control of your inbox.
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Start Time Blocking Your Days: If something isn't in my calendar, it doesn't get done. Whether it's a 10-minute asset review or a 2-hour meeting, that chunk of time goes in my calendar because that's the only way to get an accurate picture of how many hours and minutes I have open each day.
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Bookend Your Day With Email: Block time to check email at the beginning and end of every day. During these times, triage your inbox to identify critical messages that need immediate responses and schedule time for non-urgent replies for later in the day. Google Snooze is a handy way to 'clear' your inbox during this process because you can choose what time a snoozed email will resurface in your inbox.
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Prioritize Important Recurring Tasks: Identify your most important daily tasks that aren't related to email. These might include content creation, campaign setup, data analysis, etc. Then, block time in your calendar to focus on those key tasks. Award yourself bonus points if you can turn off notifications during these periods.
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Set Dedicated Times for Managing Email: To stay focused, block email catch-up periods between the major task blocks in your calendar.
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Set Clear Expectations for Email Responses: Let your team know your schedule for checking email and what they can expect in the way of response times. For example, if you manage email 4 times each day, your team can expect responses in less than 3 hours.
Don't Answer Phone Calls at Night
Constantly making yourself available at night, well past business hours, will negatively impact your personal life and your sleep patterns. Instead set up a voicemail to let callers know you'll respond the next business day unless it's a true emergency.
Save picking up and returning non-emergent calls for normal business hours when you're fully available.
Why It Works
Setting these systems and expectations in place with team members and clients will help everyone understand when and how you handle communications, potentially reducing stress on their end as well.
Emails will get answered and phone calls will be returned, but those responses will happen on a schedule that gives you more time to focus on critical marketing and business activities.
Today's advice provided with insights from Andy Crestodina.
🗞 YouTube and Google Podcasts: YouTube announced it will discontinue Google Podcasts and help users transition to YouTube Music, which has more podcast listeners in the US than Google Podcasts. The transition will include tools for users to import podcast subscriptions and downloads and YouTube will provide podcasters with creation, analytics, and uploading tools in Music. Source: YouTube
🗞 TikTok Creative Assistant: TikTok has introduced an AI-powered virtual assistant in TikTok Creative Center to guide brands and creators in making ads and videos by providing TikTok-specific creative knowledge and relevant guidance. The tool facilitates continuous ideation to spark creativity, write scripts, refine content, analyze inspirational ads, and brainstorm ideas so that brands and creators worldwide can have a meaningful presence on TikTok. Source: TikTok
🗞 Threads Deletion Progress: At a TechCrunch event last week, Meta's chief privacy officer Michel Protti announced they are preparing to finally roll out the ability to fully delete a Threads account while keeping your Instagram by December 2023. Protti explained that it was technically challenging to separate the two platforms at Threads' launch. So they focused on other privacy tools like deactivating accounts or making them private. Allowing Threads account deletion without deleting Instagram has been an ongoing process and priority for Meta over the past few years since the app's launch. Source: TechCrunch
🗞 Ad-Free TikTok: Code found within TikTok suggests the platform is experimenting with an ad-free subscription option costing around $5 monthly during initial US testing. While pricing may change later, TikTok acknowledged it is trialing the ad-free model in one non-US English market but has not confirmed plans for a full launch. Source: Android Authority
🗞 Paid Facebook and Instagram Subscriptions: Meta is exploring a paid subscription model for European users that would offer ad-free versions of the apps for a monthly fee around €13 (£11.28). The move comes after Meta was fined €390 million by Ireland's Data Privacy Commissioner earlier this year over its use of personal data for targeted advertising. Sources: Daily Mail; The Wall Street Journal
🗞 X/Twitter Article Previews: Twitter, now known as X, has removed headlines from shared articles on its platform. When an article is shared on X, only the lead image and domain link are displayed. Headlines are no longer shown for shared articles. Source: The Verge
🗞 Generative AI for Facebook Ads: Meta is rolling out new AI features in Ads Manager that generate backgrounds, expand images and create text variations to help advertisers tailor ads for different audiences and surfaces. Global rollout will be complete in 2023. Source: Facebook
Did You Know?
The first toy advertised on television was... Mr. Potato Head. You needed your own 🥔 to play! 🤣
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