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These 5 Personality Traits Will Change How You Target Customers

WordStream
 
 

The 5 Personality Traits that Will Change How You Target Customers

 

You know that a better understanding of your customers leads to better, more precise targeting. You want to understand how your customers think, feel, and act so you can appeal to them with the right messaging. So why not infuse a little personality into your targeting?

You can leverage your understanding of the big five personality traits to craft more effective marketing campaigns that truly resonate with your audience. In this week’s article, we’re diving into:

  • What the big five personality traits are
  • How to use each model of personality to tailor your marketing strategy
  • How to identify which personality traits to appeal to
  • When (and when not) to use personality types in your campaign targeting

Make your campaigns even more effective with this targeting trick!

 
KEEP READING
 
 
 
 
 
 

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