Hi alluser,
So here's a fun one. 7 in 10 people who add something to a cart never buy. I used to think that was just the internet being the internet. Turns out, a few small things can actually change that. Three of them, this week.
1. Catch them before they leave, not after.
Abandoned cart emails get solid open rates, around 50% per Klaviyo, but they kick in after the person is already gone. Exit-intent popups fire while they're still on the page. Scott Wyden Imagery put up one on WooCommerce, a Yes/No format with a discount offer triggered when someone moved toward the browser tab, and recovered 21% of abandoned carts. Yes/No matters because it's two taps, not a form. That's the whole difference.
→ How Scott Wyden Imagery recovered 21% of abandoned carts
→ 40 exit popup strategies for ecommerce stores
2. Make them feel like they earned it.
A coupon wheel outperforms a standard discount popup because the visitor does something to get the offer. Spinning is a small act, but it changes how much they value what they get. Kennedy Blue used this as part of a strategy that grew sales by 50%.
→ How coupon wheel optins work
→ Step-by-step setup guide
3. Stop showing everyone the same thing.
A first-time visitor and someone on their third visit to the same product page are not the same person. Segmenting by new vs. returning visitors is one display rule in OptinMonster, two minutes to add to any existing campaign.
→ 19 ways to reduce cart abandonment
→ Ecommerce case studies (Crossrope, Kinobody, Kennedy Blue, AutoAnything)
Talk again soon,
Angie
