9 Social Media Trends Marketers Should Watch in 2022
[HubSpot Blog Data + Expert Tips]

The events of the past two years had us spending WAY too much time on social media. In 2022, here's what could change and what will likely stay the same, according to data from hundreds of B2B and B2C social media marketers -- as well as industry experts.

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The HubSpot Blog's 2022 Marketing Industry Trends Report
[Data from 1,000+ Global Marketers]

To help marketers plan an effective 2022 strategy, the HubSpot Blog performed a Marketing Industry Trends Survey where we collected data from more than 1,000 global marketers across B2B and B2C brands of all different sizes. Read about our overall findings, as well as some of the key tactics and trends brands will be leveraging in the coming year.

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New Video

a woman looks at a smartphone with snackable content on it.

VIDEO: What's Snackable Content [+How to Use it to Boost Your Digital Marketing Strategy]

Snackable content is a term that marketers are using to describe the shorter, more digestible pieces of content they produce for their audiences. In this video, HubSpot shows you what snackable content is, how to use it for your brand, and the 4 steps to creating delicious high-impact bite-sized content.

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5 Things Gen Z Will Spend Money On This Year
& How Marketers Can Respond

Gen Z is changing things when it comes to shopping habits, from the brands they shop from to where they shop. To help brands market to them, here are 5 things they will spend on in 2022.

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5 Social Media Challenges Brands are Facing in 2022,
According to 500+ Professionals in the Field

Learn the biggest challenges social media marketers will face in 2022, according to HubSpot Blog survey data from 500+ professionals across B2B and B2C brands. Plus, learn how to prepare with expert tips.

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More Data-Driven Insights from the Marketing Blog

What Will Influencer Marketing Look Like in 2022?

Discover the latest data on how marketers are working with influencers in 2022. Plus, how to reach your target audience and boost conversions.

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Advertising Stats You Need to Bookmark

Learn what strategies advertisers leveraged in 2021, what challenges they faced, and what's in store for the industry in 2022.

A website redesign can improve your site's user experience and conversions — but it also can put your organic traffic at risk. Changes to your domain, site structure, and content can damage your rankings without careful planning and execution. Following our checklist to not only keep your rankings and traffic, but improve them.