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PM Anwar umum peruntukan RM13 juta bantuan pascabanjir Kedah

Kelantan isytihar GISBH sesat jika ajaran menyamai Al-Arqam - Mufti; GISB: Ratusan buku berkaitan Al-Arqam dan gambar 'Abuya' diramp...

Kekurangan bekalan telur semakin pulih - Mohamad Sabu

Had laju di Jalan Persekutuan turun 10km/j mulai hari ini; Air empangan Mosul di Iraq terus berkurangan; Presiden Vietnam letak jawatan
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7 Topic Paling Hangat - Astro AWANI

RABU, 18 JANUARI 2023 - 25 JAMADILAKHIR 1444H

Kekurangan bekalan telur semakin pulih - Mohamad Sabu

Kekurangan bekalan telur di pasaran negara ini semakin pulih susulan langkah sementara yang diambil kerajaan membenarkan telur diimport, kata Menteri Pertanian dan Keterjaminan Makanan Mohamad Sabu.

BACA DI SINI

Had laju di Jalan Persekutuan turun 10km/j mulai hari ini

PM Anwar adakan lawatan rasmi ke Singapura akhir bulan ini

WEF2023: Model ekonomi berasaskan KDNK mungkin sudah tak relevan - Dr Jemilah Mahmood

MITI sasar tarik pelaburan, teroka perniagaan di peringkat antarabangsa bersama sektor korporat - Tengku Zafrul

Bursa Malaysia kumpul RM3.49 bilion dalam penyenaraian pada 2022

Helah tiga lelaki menyamar polis undang padah


Kolumnis AWANI

Malaysia's Position in the Global Innovation Index: False Comfort Risk?

Malaysia's innovation ecosystem has been in a steady and steep decline.

Ameen Kamal,Dr Rais Hussin

Part of the research team at EMIR Research, an independent think tank focused on strategic policy recommendations based on rigorous research.

Pantau Harga: Kos apa yang meresahkan anda?
Pantau Harga: Kos apa yang meresahkan anda?

Menarik di Podcast Astro AWANI

Agenda AWANI: WEF2023 | Lindung planet, lindung sejagat

Sebagai salah anggota 'Global Future Council on the Future of Responsible Resource Use', bagaimana Tan Sri Jemilah Dr. Jemilah Mahmood membawa suara dan idea Malaysia mengenai penyelesaian pragmatik untuk model 'regenerative economy', selain penekanan pentingnya kesihatan manusia berkait rapat dengan kesihatan planet.

Isu utama harian dan mingguan yang dikupas lebih mendalam oleh ahli panel jemputan dari pelbagai bidang profesional.

Video Pilihan Untuk Anda

Perubahan Iklim | Air empangan Mosul di Iraq terus berkurangan

Peletakan Jawatan | Presiden Vietnam letak jawatan

Kerjasama Nuklear | Seoul mahu teroka lebih banyak bidang dengan UAE

Jiwa SME | Percaturan media sosial lonjak perniagaan Tok Ba Kopitiam

[LANGSUNG] AWANI Live 24/7

🔴 [LANGSUNG] AWANI Live 24/7 🔴
Langgan saluran Youtube Astro AWANI sekarang!

Juga menarik di platform digital Astro

Sindir Semula Shakira, Gerard Pique Pandu Renault Twingo 'Buruk' | Astro Gempak

Tamilalakgy Meenachi Gains An Entry Into The Influencer Book Of World Records | Astro Ulagam

Tamilalakgy Meenachi Gains An Entry Into The Influencer Book Of World Records | Astro Ulagam

Safawi perkuat cabaran The Dragons | Stadium Astro

Temui Team Roving kami di Shah Alam atau kunjungi Central i-City, Shah Alam mulai 11 Januari sehingga 12 Februari 2023!

Peristiwa 17 Januari

Hari ini 81 tahun yang lalu, Muhammad Ali dilahirkan.

World Economic Forum 2023
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Lead generation lessons from Gandhi

OptinMonster.com

What did Mahatma Gandhi know about lead generation?

Probably nothing…

But we can extract very important lessons from his teachings. 

He might've not known what a lead is, but he understood people.

And lead generation is nothing more than finding and capturing the attention of people that might be interested in what you have to sell

So, let's take a look at what Gandhi said, and how you can apply that in your lead generation strategy. 

💡 "An ounce of practice is worth more than tons of preaching."

Show, don't tell.

This should be a fundamental principle in your marketing. Always focus on showing your expertise, not talking about it. 

Make videos showcasing your product/service. Offer free trials and samples. Apply what you teach. 

The more your audience sees you're walking the walk, the more they will trust you. 

💡 "The best way to find yourself is to lose yourself in the service of others."

It's not about you and your business, it's about the people you serve.

Whether you sell products or services, your end goal should be to improve the lives of those you're interacting with. 

If the outcome is positive, people will buy again and again. 

Before running a lead generation campaign, think of the outcome. Yes, you will get prospects, but that should be the secondary effect and not the priority. 

The goal is to provide value. 

Value is a vague term, so think of immediate positive benefits your lead generation campaign can bring. 

If you're selling dog food, you can share an in-depth guide on "How and what to feed dogs based on their breed". 

That would be valuable, it would showcase your expertise, and it would be directly connected to the product you're trying to sell. 

💡 "If I had no sense of humor, I would long ago have committed suicide."

The quote itself might be extreme, but the lesson is valuable. 

Don't forget you're dealing with people when doing business.

From time to time it's good to show there's a human behind the brand. In fact, this is one of the advantages of running a small business.

People buy from small businesses because they know they'll be treated like human beings and not like numbers on a spreadsheet

They will get a better and more personal experience. This is just a reminder to add that human touch in your marketing and lead generation. 

💡 "Whatever you do may seem insignificant to you, but it is most important that you do it."

You might believe there's nothing valuable you can share with your audience. There's no point in creating a lead magnet because there are so many out there. 

You can't reinvent the wheel, so why bother creating another piece of content that might not work? 

Well, you have to realize that you're in the position of the expert. You know your subject very well, but your prospects most likely don't. 

For you, sharing something "basic" in a lead magnet might be insignificant... but for your audience it might be just what they need to get to the next phase in their journey.



Found these ideas helpful?

Apply Gandhi's lessons in a lead generation campaign with Page-Level Targeting!

Why Page-Level Targeting?

Because it's a great way to show a personalized campaign to your visitors, based on their interests and interaction with your website. 

You can offer real value (with the added human touch), and you can easily segment your email list.

If you have any questions, reply to this email. 
 

Talk again soon,

Angie
General Manager
OptinMonster

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Tinggal 18 hari lagi sebelum bermulanya Nak Ubah Hidup 2023.
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DAFTAR KE NAK UBAH HIDUP: KEJAYAAN BISNES & WANG 2023

Program ini bakal menyediakan alluser dengan panduan dan tip penting dalam perubahan hidup serta mengenal pasti potensi diri masing-masing.

Ia akan dikendalikan sendiri Mentor Usahawan, Datuk Wira Dr. Azizan Osman selama 3 hari.

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