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In today's edition:
- Click-to-Messenger reels ads
- A/B testing LinkedIn campaigns
- YouTube ads strategy
- Web3 community development
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Facebook Reels might not generate as much buzz as its Instagram counterparts do. But this placement holds a lot of potential for marketers and advertisers. In recent months, Meta has been building out FB Reels features, demonstrating investment in short-form video.
As of January 2023, the estimated total audience size for FB Reels is nearly 700 million people. Yet they only accounted for about 3% of FB ad impressions in 2022. This placement clearly still has a lot of untapped potential.
So how can advertisers leverage this placement successfully? Meta recently rolled out click-to-Messenger ads for this format with optional WhatsApp conversion options.
That means advertisers can now use Reels ads to start conversations with prospects.
To learn how to set up a Click-to-Messenger ad in Reels, read the article.
➡️ Here's more great content for you:
Michael Stelzner, Founder and CEO
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