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Mayat ibu dalam peti sejuk: Tubuh masih beku, bedah siasat belum dijalankan - Polis; Pelajar jatuh bumbung selepas khayal hisap vape di seko...

Malaysia, UAE jalin kerjasama pelaburan - PM Anwar

Siasatan kecurian REE di Kedah temukan petunjuk baharu - Azam Baki; Jurulatih dodgeball mengaku tidak bersalah jentik kemaluan murid; Rakyat Malaysia paling kaya, Robert Kuok rai ulang tahun kelahiran ke-100
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7 Topic Paling Hangat - Astro AWANI

SABTU, 7 OKTOBER 2023 - 21 RABI'ULAWAL 1445H

Malaysia, UAE jalin kerjasama pelaburan - PM Anwar

MoU bertujuan membangunkan secara bersama kapasiti sebanyak 10 gigawatt bernilai AS$8 bilion dalam sektor TBB di Malaysia menjelang 2025.

BACA DI SINI

Siasatan kecurian REE di Kedah temukan petunjuk baharu - Azam Baki

Yang Dipertua Dewan Rakyat cari jalan tangani ketidakhadiran Ahli Parlimen

Jerebu: Malaysia tawar kerjasama tangani kebakaran hutan - Kementerian Luar Indonesia

Rosmah dakwa pertuduhan pengubahan wang haram bertindih, tidak dapat perbicaraan adil

Banjir landa beberapa kawasan di Cheras

Rakyat Malaysia paling kaya, Robert Kuok rai ulang tahun kelahiran ke-100


Kolumnis AWANI

Underemployment: The silent struggle impacting our workforce

Studies found that a significant proportion of graduates accept jobs that do not align with their fields of study.

Chan Myae San,Datuk Dr Rais Hussin Mohamed Ariff

Part of the research team of EMIR Research, an independent think tank focused on strategic policy recommendations based on rigorous research.

Menarik di Podcast Astro AWANI

AWANI Pagi: Contohi Jerman Perkasakan TVET

Ikuti diskusi mengenai kepentingan Pendidikan dan Latihan Teknikal dan Vokasional, TVET bersama Hamidi Halim, Pengarah AbroadAssist dan Michelle Maali, Pempengaruh, Warga Jerman dan juga Naib Presiden AbroadAssist Jerman. Diskusi juga menjurus mengenai bagaimana Malaysia boleh mencontohi Jerman dalam memperkasa TVET demi mendapat pekerja berkemahiran tinggi pada masa depan.

Anda sudah menonton kami di TV dan membaca laporan kami di laman web. Kini anda boleh mendengar kami di siaran podcast. Dapatkan berita dan analisis terkini mengenai isu semasa tempatan dan antarabangsa di mana sahaja anda berada. Kami pastikan anda tidak ketinggalan lagi!

Video Pilihan Untuk Anda

It's About YOUth: What do youth want in Budget 2024?

Consider This: Vaping Among Minors (Part 1) Can the GEG Bill Turn the Tide?

Dialog Anak Muda: Pelan Kebangsaan Pemerkasaan Ekonomi Belia, Apa Ceritanya?

Jurulatih dodgeball mengaku tidak bersalah jentik kemaluan murid

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The Heartwarming Story of a Father Celebrating His Special Daughter's Birthday by Running a Marathon While Pushing a Wheelchair | Astro Ulagam

The Heartwarming Story of a Father Celebrating His Special Daughter's Birthday by Running a Marathon While Pushing a Wheelchair | Astro Ulagam

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Greatness begins here with the new Premier League Season on Astro!

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Hari ini 13 tahun yang lalu, Instagram dilancarkan.


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These 5 Personality Traits Will Change How You Target Customers

WordStream
 
 

The 5 Personality Traits that Will Change How You Target Customers

 

You know that a better understanding of your customers leads to better, more precise targeting. You want to understand how your customers think, feel, and act so you can appeal to them with the right messaging. So why not infuse a little personality into your targeting?

You can leverage your understanding of the big five personality traits to craft more effective marketing campaigns that truly resonate with your audience. In this week’s article, we’re diving into:

  • What the big five personality traits are
  • How to use each model of personality to tailor your marketing strategy
  • How to identify which personality traits to appeal to
  • When (and when not) to use personality types in your campaign targeting

Make your campaigns even more effective with this targeting trick!

 
KEEP READING
 
 
 
 
 
 

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Google Ads can be hard. Find out how you compare to your competitors & get actionable tips to improve!

 
GET YOUR FREE REPORT
 
 

7 Competitive Analysis Templates to Improve Your Performance & Get Ahead

 

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150+ Popular Instagram Hashtags (+How to Find & Use the Right Ones)

 

READ THE FULL POST >>

 

100+ Halloween Email Subject Lines That Are All Treats, No Tricks!

 

READ THE FULL POST >>

 
 
       
 
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Facebook ads strategy...

 
Today's Guide to the Marketing Jungle from Social Media Examiner...

Presented By 

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>🎉 It's 📚 Great Books Week, Alluser... Give us a shout on social and tell us your favorite 📖 book!

In today's edition:

  • Today's 👉 Tip of the Day is for short-form 🤳 video

  • A 5-day Facebook ad scaling process 📈

  • 🤝 Community content 🟰 Reach for LinkedIn

  • 📨 📳 5 steps to manage digital marketing comms

  • Google Podcasts will shut down

  • TikTok's latest AI-powered creator tool

  • Delete Threads, keep Instagram

  • TikTok testing ad-free subscription option

  • Meta confirms consideration of paid Facebook and Instagram models

  • X/Twitter changes article preview elements

  • AI Tools for Facebook ads

Do you have a lot of quality TikTok content you want to repurpose for Instagram Reels, without that pesky TikTok watermark?

Getting Rid of That TikTok Watermark

In TikTok, find your video, open it, tap or click on the three-dot-menu, and copy the link. Next, open SnapTik.app in your browser and paste in the link. Exercise patience, because you will need to tap or click on Download a few times with the no-cost version of the app but you'll quickly get a watermark-free version of the video you can save to your camera roll or upload to Instagram! 

Today's tip was inspired by Keenya Kelly, a featured speaker at Social Media Marketing World. Source: YouTube

Whatever ad strategy you use, you have to spend a lot on Facebook. With this method, you're more likely to get that money back because it enables you to be profitable every day.

Set It Up on Day 1

Budget for at least 200 conversions per day. If your cost per lead is around $2, then you'll start with $400 per day.

Set up a campaign optimized for conversions and then create 20 ad sets. Using a mix of images, videos, and image carousels, create 5 unique ads in each ad set.

Then, apply a mix of interests, lookalikes, and broad targeting that have worked for you in the past so your ad sets reach a range of unique audiences.

Finally, set the starting budget for each ad at 10 conversions and push the campaign live.

Find Your Profitable Ads

Next, it's time to cut your losses quickly on underperforming ads.

  • 4-6 hours after going live, pause any individual ad that has zero or few conversions.

  • 8-9 hours after going live: Pause any ad set that isn't fully or very close to profitable. You'll likely pause approximately 5-7 ad sets out of the original 20.

  • 12 hours after going live: Pause any ad set that isn't fully profitable. You'll probably cut another 5-7 ad sets, leaving you with 6-10 profitable ad sets.

  • 14-16 hours after going live: Pause any ad sets that have dipped below the profit line. Let the remaining ad sets run for the rest of the day.

Rinse & Repeat for 5 Days

At midnight, when you've seen your profit for the day, reset the entire campaign by switching every ad in every ad set back on. Why midnight? Facebook ads essentially run on a 24-hour cycle. If something failed today, it might be a huge success tomorrow and vice versa.

You'll repeat this 24-hour cycle for 4-5 days.

At that point, you'll have enough data to know which ad sets were consistently worth their budget. You'll probably find that you have about 15 great ads, and 5 that can be permanently scrapped.

Once you have your winners, create enough new ad sets to get back to your initial number and start over.

Today's advice provided with insights from Tim Burd, a featured speaker at Social Media Marketing World.

Are You Feeling the Pressure?

There are really big changes happening in our industry. We've got AI, Twitter rebranding, and of course Threads from Instagram—just to name a few. Having people you can talk to—in person—has never been more important. Imagine surrounding yourself with other marketers who are also working through all this change.

We're here to help. Attend the 11th annual Social Media Marketing World where you'll discover new marketing strategies in an immersive environment designed by and for marketers.

Grab your All-Access ticket today.

You want to improve the reach of your LinkedIn company page but you know reach doesn't work unless you're getting in front of the right audience.

You could use ads but they're expensive. User Generated Content (UGC) is a viable option but sourcing UGC from customers isn't easy.

An Alternative Path for LinkedIn Company Page Content

Enter Community-Generated Content (CGC). CGC is a valuable and effective option for growing targeted reach of your company page's content because it leverages the connections of your employees, suppliers, and industry connections.

Once deployed, it fosters a greater sense of community engagement while underscoring authenticity and generating brand trust. Combined, these are powerful ways to deepen loyalty and improve sales.

Here are three sources for CGC:

  • Employees: Content crafted by employees in their own voices leverages personal industry relationships to enhance your company's credibility and reach.

  • Suppliers: CGC from suppliers serves a dual purpose. Not only can you use it for cross-promotion and to extend your reach beyond usual customer audiences, but it also strengthens business relationships.

  • Associations: Content from industry connections demonstrates to your followers that your business is well-integrated and trusted within your industry.

Why It Works

Shifting towards more content creation at a community level will give you a range of unique and engaging content while giving people who visit your page a 360° view of the industry. They'll know your page is the only page they need to follow.

Today's advice provided by Michelle J. Raymond, a featured speaker at Social Media Marketing World.

Being a digital marketer often means dealing with an overflow of emails and near-constant communication. 

On the one hand, holding to strict 9 to 5 availability isn't always possible, especially when you work with people in multiple time zones. One the other hand, making yourself available at all hours can lead to burnout.

How do you protect your time and still take care of business?

Stop Constantly Checking Email

Nothing kills productivity like unmanaged email habits. Here are five tips to help you gain control of your inbox.

  • Start Time Blocking Your Days: If something isn't in my calendar, it doesn't get done. Whether it's a 10-minute asset review or a 2-hour meeting, that chunk of time goes in my calendar because that's the only way to get an accurate picture of how many hours and minutes I have open each day. 

  • Bookend Your Day With Email: Block time to check email at the beginning and end of every day. During these times, triage your inbox to identify critical messages that need immediate responses and schedule time for non-urgent replies for later in the day. Google Snooze is a handy way to 'clear' your inbox during this process because you can choose what time a snoozed email will resurface in your inbox. 

  • Prioritize Important Recurring Tasks: Identify your most important daily tasks that aren't related to email. These might include content creation, campaign setup, data analysis, etc. Then, block time in your calendar to focus on those key tasks. Award yourself bonus points if you can turn off notifications during these periods.

  • Set Dedicated Times for Managing Email: To stay focused, block email catch-up periods between the major task blocks in your calendar. 

  • Set Clear Expectations for Email Responses: Let your team know your schedule for checking email and what they can expect in the way of response times. For example, if you manage email 4 times each day, your team can expect responses in less than 3 hours.

Don't Answer Phone Calls at Night

Constantly making yourself available at night, well past business hours, will negatively impact your personal life and your sleep patterns. Instead set up a voicemail to let callers know you'll respond the next business day unless it's a true emergency.

Save picking up and returning non-emergent calls for normal business hours when you're fully available.

Why It Works

Setting these systems and expectations in place with team members and clients will help everyone understand when and how you handle communications, potentially reducing stress on their end as well. 

Emails will get answered and phone calls will be returned, but those responses will happen on a schedule that gives you more time to focus on critical marketing and business activities.

Today's advice provided with insights from Andy Crestodina.

🗞 YouTube and Google Podcasts: YouTube announced it will discontinue Google Podcasts and help users transition to YouTube Music, which has more podcast listeners in the US than Google Podcasts. The transition will include tools for users to import podcast subscriptions and downloads and YouTube will provide podcasters with creation, analytics, and uploading tools in Music. Source: YouTube

🗞 TikTok Creative Assistant: TikTok has introduced an AI-powered virtual assistant in TikTok Creative Center to guide brands and creators in making ads and videos by providing TikTok-specific creative knowledge and relevant guidance. The tool facilitates continuous ideation to spark creativity, write scripts, refine content, analyze inspirational ads, and brainstorm ideas so that brands and creators worldwide can have a meaningful presence on TikTok. Source: TikTok

🗞 Threads Deletion Progress: At a TechCrunch event last week, Meta's chief privacy officer Michel Protti announced they are preparing to finally roll out the ability to fully delete a Threads account while keeping your Instagram by December 2023. Protti explained that it was technically challenging to separate the two platforms at Threads' launch. So they focused on other privacy tools like deactivating accounts or making them private. Allowing Threads account deletion without deleting Instagram has been an ongoing process and priority for Meta over the past few years since the app's launch. Source: TechCrunch

🗞 Ad-Free TikTok: Code found within TikTok suggests the platform is experimenting with an ad-free subscription option costing around $5 monthly during initial US testing. While pricing may change later, TikTok acknowledged it is trialing the ad-free model in one non-US English market but has not confirmed plans for a full launch. Source: Android Authority

🗞 Paid Facebook and Instagram Subscriptions: Meta is exploring a paid subscription model for European users that would offer ad-free versions of the apps for a monthly fee around €13 (£11.28). The move comes after Meta was fined €390 million by Ireland's Data Privacy Commissioner earlier this year over its use of personal data for targeted advertising. Sources: Daily Mail; The Wall Street Journal

🗞 X/Twitter Article Previews: Twitter, now known as X, has removed headlines from shared articles on its platform. When an article is shared on X, only the lead image and domain link are displayed. Headlines are no longer shown for shared articles. Source: The Verge

🗞 Generative AI for Facebook Ads: Meta is rolling out new AI features in Ads Manager that generate backgrounds, expand images and create text variations to help advertisers tailor ads for different audiences and surfaces. Global rollout will be complete in 2023. Source: Facebook

 

Did You Know?

The first toy advertised on television was...  Mr. Potato Head. You needed your own 🥔 to play! 🤣


Michael Stelzner, Founder and CEO

P.S. Add michael@socialmediaexaminer.com into your contacts list. Use Gmail? Go here to add us as a contact.  

We publish updates with links for our new posts and content from partners. Your information: Email: tukangpostoemel@gmail.com Opted in on: 2021-09-06 17:20:47 UTC.

TikTok Shop Indonesia tutup, alluser ok ke tu?

Hanya untuk usahawan sahaja. Tempat adalah terhad.
10XBBB Melaka

Salam sejahtera alluser,

Pada 4 Oktober yang lepas, TikTok Shop Indonesia ditutup! Apa kesannya kepada usahawan di Malaysia?

Kita sedia maklum, ramai usahawan yang memilih untuk berniaga di TikTok Shop kerana 'trend' pembeli sekarang yang gemar membeli di TikTok.

Bukan kerana barangan di platform ini lebih eksklusif, tetapi kerana mereka boleh dapatkan barang dengan harga yang lebih murah dan tak perlu tunggu warehouse sale.

TikTop Shop Indonesia secara rasmi ditutup pada hari Khamis yang lepas bagi mematuhi peraturan baru kerajaan Indonesia yang melarang penggabungan media sosial dengan perkhidmatan transaksi e-dagang.

Menurut Menteri Perdagangan Zulkifli Hasan (Zulhas), peraturan baru itu dibuat supaya media sosial dan e-dagang lebih teratur dan tidak mengganggu perniagaan lain.

Hal ini sedikit sebanyak merisaukan usahawan di Malaysia, macam mana kalau hal yang sama terjadi? alluser risau tak?

Mungkin ada yang kata, kesian mereka yang cari makan melalui TikTok. Macam mana dengan stok yang banyak? Ini lah risiko berniaga tak boleh bergantung kepada satu perkara sahaja.

Jika orang lain berjaya dengan strategi ini, belum tentu anda berjaya. Dan jika mereka gagal, belum tentu anda juga akan gagal. Sebab itu anda kena ada ilmu bisnes yang proven success untuk tahu perkara betul dan improve bisnes anda.

alluser nak tahu apa perkara yang betul? Mohon untuk hadir ke 10X SME Bina Bisnes Berjaya di Johor Bahru pada 25 & 26 November 2023.

Hanya untuk usahawan. Berniaga di rumah atau ada kedai sendiri, anda yang layak untuk hadir. Mohon sekarang dengan klik butang di bawah.

Salam kejayaan,
RichWorks International

HANYA UNTUK USAHAWAN, PEMILIK & PENGUSAHA PERNIAGAAN ATAU FOUNDER SAHAJA.

TEMPAT ADALAH TERHAD!

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